Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #2 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,352 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23352)
Q&A (195)
Media (405)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Cristina L.
3 reviews
I absolutely adore this store! The staff are always friendly and super helpful no matter which location i go to. I love that i can use coupons here, which makes shopping there even better! There are always new items to try and they keep up with ALL of the latest trends.
nia ..
Chicago, IL
7 reviews
I haven't had many products from Ulta honestly, but it seems pretty alright in quality. Love the variety of items you can buy! I don't have a set opinion on these products besides nice and I wouldn't be a regular costumer for them. I adore the fragrances, though.
Chelsie N.
Portland, OR
104 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Best store ever for all of the makeup, and whenever I can't find something in store I can find it online. Definitely my go to place ❤
Heather C.
65 reviews
Badge Icon
Beauty Junkie Expert
Level 2
Always has the best choices for products, and the staff is able to answer all of my questions. Their brand is very affordable,!
Catherine A.
Birmingham, AL
116 reviews
Badge Icon
Beauty Junkie Expert
Level 4
A great makeup store, I love that they have both high and low end products in the same place so that you can go to less places.
Jahnaysia D.
48 reviews
Badge Icon
Beauty Junkie Expert
Level 4
I buy a lot of nail polish from ulta because I'm obsessed and even the clearance ones are great quality!
Katie M.
2 reviews
Ulta has a simple lay out with staff that is at the ready if you need assistance, without being overbearing. Ulta is my go to spot when I know what I want and that I can run in and get it without a hitch. I also love that they sell the Pacifica line here.
Laura T.
93 reviews
Badge Icon
Beauty Junkie Expert
Level 3
ULTA is my favorite beauty retail store to shop at. If you're someone who is always buying beauty products id suggest checking out ULTA to get those rewards. I also love how I can pick up both high-end and drugstore brands at Ulta.
Naiomi G.
Chinle, AZ
50 reviews
Ulta is the more affordable beauty store. Also, everyone working at the one I go to, is incredibly nice and helpful. They make shopping for beauty products so much easier and cheaper. I go here if I'm looking for drugstore products.
Alexandra P.
28 reviews
Ulta is the best cosmetic place I would always attend too! It has 2 in 1 stores. One side you have your high brands and the other side you have your cheaper brands. It's 2 in 1!
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us