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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,440 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?456 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23440)
Q&A (186)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Katie B.
Jacksonville, NC
663 reviews
I love Ulta so, so, so MUCH! Not only do they sell my favorite makeup brands, from drugstore to high end, but they also sell salon hair care, which is awesome because I love to buy Redkin Hair products and I can buy them there AND get some points for doing so. Which leads to my next RAVE about Ulta. They have an amazing rewards program that literally nobody compares to and offer so many discount codes and ALWAYS has some type of amazing sale on the best brands. I love Ulta ‚̧ūüėć
Wendy C.
15 reviews
I love ulta! It's the best if both worlds. You have your high end, you have your low end and they carry everything you'll need from skin care to hair care and everything in between. In my opinion their rewards program is way better than sephora and they carry a ton of brands! On the occasion they don't carry the brand I want then and only then will I venture elsewhere. And really it doesn't happen that often. Typically it's Asian skincare products that take me else where....
Miriam M.
215 reviews
I love going to Ulta! It's a one-stop shop for all my make-up needs. I go to the salon often for haircuts, and they always have really valuable coupons. Plus, their Rewards program is incredible. I don't have that much money to spend on make-up, and in less than a year I had around $35 to spend on free products! I do wish they carried some more brands, and I've found that stores different from each other. I wish there was a little more continuity! Overall though, I love it.
Chasidy D.
Cleveland , OH
193 reviews
I shop here quite a bit because there is one nearby but I find the range of products lacking at the stores. Their website isn't great to navigate and twice I've had to email them about different orders being messed up. One time I didn't receive a product and another time they sent me a completely different product than what I ordered. Some of the photos don't match the descriptions on their site. Their customer service has been amazing though. They always fix it right away.
Ellen G.
Grand Rapids, MI
69 reviews
I usually shop when Ulta is having a promo, like buy $XX worth of product and get this free. For the most part, I really like Ulta's makeup because it is fragrance-free and has good staying power.

The store itself can be a bit daunting, though, as many of the products are arranged by brand, not function, but if you know what you're looking for, you can get in and out quickly. I've also found that their salespeople are not as aggressive as department store makeup counters.
Toya D.
29 reviews
Love this store. When I'm not shopping at Sephora, I am at Ulta. I love to search online to see if they have the product in stock then head to the local store to pick it up. The only thing I dislike is they don't offer some of the makeup brands I love. So I have to go to Sephora to get those brands. But that's not too big of an issue. I always tend to spend more than I think I'm going too because Ulta has everything most drugstores have. So more things end up in my basket
Keeley C.
Germantown, MD
203 reviews
My second favorite make up store, I mostly like it for its variety of both drug store and high end. No matter what I want I can find it. I also like that it's a one stop shop for beauty! Not only can I get a hair dryer, but a brush, maybe line mascara and Anastasia brow pomade.

One thing I don't like is unless you know about new make up you can be tricked into buy a smaller version of an original palette like Naked palettes for much much less make up but same price boooo
Katherine M.
Union City, PA
27 reviews
The sales people rarely are experts on the products, and the displays for the lower end makeup are always a mess and sometimes have the wrong prices on them. The sales people have been quite rude to me before, and most of the time do not tell me how many points I have. Shopping online is the better option. The best part about Ulta are the coupons and their point system (you essentially get more dollars off with points, rather than Sephora where you just get free samples.
Sonia J.
81 reviews
I have purchased many products from Ulta by other brands but the only thing I have of Ulta brand is their eye liner. I find there products to be very cheap like. I love shopping at Ulta and will continue to for all the other brands they sell. I also like that they have sales and if you sign up for their rewards program you get a booklet on upcoming sales and a coupon. They even give away free stuff sometimes with a purchase and you can try almost everything in the store.
Katherine L.
Virginia Bch, VA
97 reviews
I like Ulta for the most part. I'm not a huge fan of their personal store brand but I do enjoy the other brands they carry and can usually get NYX products bogo 50 which is great since I love their foundation and highlighter. If you wait for the various promotions that Ulta tends to put on, you can really get a lot for your buck. While Ulta isn't as great as sephora, personally, if you're just starting out in the makeup/hair care/ skin care world, they're a great option.
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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