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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 23,497 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23497)
Q&A (186)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Nicolette F.
Bronx, NY
5 reviews
Ulta is the perfect store for both the cheapest products to the most expensive you can find. And even though they have really expensive quality products, they always have amazing deals. There's always something on sale or a free item with a purchase.
Tanisha P.
Richlands, NC
5 reviews
Nyx lip gloss is bomb. Plus when i got it from ulta i hot it buy 1 get 1 50% off. Ulta has very great sales!
Paige R.
Evans, GA
211 reviews
I like Ulta because they have the perfect mix of everything beauty! They also seem to have reasonable prices compared to Sephora. You can find not only big name brands, but affordable items as well. I shop there often for all things beauty supplies!
Amber W.
8 reviews
What can I say...Its AMAZING! So many great products in one place. They have brands I can afford for everyday makeup, but also high end brands that I can sample and occasionally splurge on. Its become my go to store for all my beauty needs! The only con, is I wish they carried e.l.f products.
Brecah B.
Rockland, MA
52 reviews
ONE STOP SHOP! yep, thats what I said, this place is every womans dream place. You can find everything from dental floss, to eye liner, to nail polish and while your at it, get a hair cut or your nails done. Some of the ULTA's have a brow bar by BENEFIT! If you have never been....go....what are you waiting for?
Edith V.
Fort Worth, TX
179 reviews
I recently came across one of their bronzes. It's a matte bronzer and it's the perfect shade, I purchased the "warm" shade and I love it. I use it every day for work. I enjoy shopping at Ulta, for those of you who don't shop there, I recommend giving it a try.
Kristina B.
Temecula , Ca
164 reviews
I love going into ulta the people are always helpful and so
Much brands to chose from
Sam E.
Holtwood, PA
2 reviews
My FAVORITE store!

Love the huge selection of items they have. All different price points and of course the rewards!

Wish we had one closer to my home!
Rhonda T.
Munford, TN
249 reviews
I love Ulta because they have high end and drugstore items. You can test before you buy.
Alyse B.
50 reviews
Not very friendly. The only girl I liked left the brow bar. Kind of messy. I asked someone where something was and she had no clue what I was even talking about. I found it on my own and she just said "ohhh"
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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