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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 23,514 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23514)
Q&A (186)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Tracey M.
Carterville, IL
27 reviews
I love going into Ulta to shop. It has such a great variety because it offers not only the high-end cosmetics that I use, but it also has everyday drug store make-up and items such as cotton balls and q-tips. They also carry great hair and fingernail products that I use all of the time.
I'm pretty cheap when it comes to makeup, but I love Ulta because they have good products at affordable prices, and the particular products I always pick up are consistently in stock and I'm always able to find what I need. The customer service is great too - even when lines are long they move people along quickly.
Jennifer P.
137 reviews
My favorite one-stop shop for beauty products! They have it all, From drug store brands to high-end.
Alexandra K.
Bayside, NY
36 reviews
I like that Ulta is a mix between high end makeup and drug store brands. I always find something between the two, and most brands that they carry are good quality. They definitely have both affordable and expensive. I would recommend shopping here.
Paige J.
28 reviews
I love ulta! They have so many products, from high end to drugstore, perfume to makeup, haircare to skincare, everything! I go to ulta all the time, they have so many coupons going on every time, it's just amazing. I totally recommend ulta to anybody and everybody.
Sharonda P.
Morganton, NC
166 reviews
The good thing about ulta is the variety of products they carry. The bad is the cost. I think they are very expensive.
Veronica S.
Hazel Park, MI
39 reviews
Prices are generally fair, they have a really wide selection, and I haven't ever left without what I came for. Down sides: because of such a large selection, it can be overwhelming your first few times in, and staff does not make their presence known...making it hard to ask questions.
monica w.
198 reviews
I love going to Ulta. I mean, you have the expensive name brand side but even if you're on a budget, they have the more affordable side. Not only that, when you make a purchase, you get points to redeem on future purchases. I give Ulta 4 starts because even when the associated aren't helping another customer, some will walk by and not speak our ask if I need help. Also, I have to chase them down to get assistance. Other than that, I love to go here!
Lily T.
Statham, GA
7 reviews
Absolutely my favorite place to buy beauty products! Ulta has the perfect mix of prices. Whether you're looking for a luxury foundation or a dollar mascara, they have it all! I guarantee when you walk in you'll fall in love.
Rachel S.
Vidor, TX
12 reviews
Large variety. Have low end and high end products. Give good discounts with coupons and sales.
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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