Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #2 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,297 Reviews

Top Questions See all 194 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23297)
Q&A (194)
Media (405)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Isabel O.
92 reviews
Badge Icon
Beauty Junkie Expert
Level 4
I like their coupons that they always have and monthly deals. Almost everything that I need is at Ulta so it makes beauty shopping easy.
diana q.
Brawley, CA
40 reviews
I absolutely love Ulta, it has become my favorite store. They have virtually anything you could want whether it's makeup, hair care...staff is knowledgeable on all things...
Ruby R.
Charlotte , NC
33 reviews
Badge Icon
Beauty Junkie Expert
Level 1
I bought my Benefit porefessional from here and I'm so happy I did because it was a deluxe value size so bigger than their regular size one, more bang for your buck & it applies very nicely and smooths over my texture.
Brenda S.
Weatherford, TX
34 reviews
I have been buying the NYX brand lip suede in every color they have come out with. I love that they have a good variety of NYX brand makeup. Most stores that sell the brand don't offer as big of a selection.
When I first walked in they asked if they could help in anyway shape or form. I was looking for skincare products and they happily directed me to the Peter Thomas Roth section. They were a bit pushy when recommending but I bought it and I don't regret it.
Darian J.
Gardner, KS
243 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Wide selection of products, I like the way the store is set up/sectioned out by brand. GREAT DEALS. They have great coupons and an awesome rewards system that saves me money on essentials! And a free birthday gift on your birthday!
Anaya E.
5 reviews
Ulta is another one of my fave stores. I just love beauty....when I go inside I always come out with more than I went in for. Love it!!!!
Hailey C.
Conroe, TX
117 reviews
Badge Icon
Beauty Junkie Expert
Level 1
ulta is the same like sephora, love the store they have more variety it seems and dont have sales people trying to get you to buy something every step you take. and i love the fact they have coupons you can use!
Maria V.
Toms River, NJ
15 reviews
Ulta is great! I feel like it's my second home I'm there so often! The fact that you can find everything for you beauty needs in one place is amazing! Most things are affordable and they have great specials. Their rewards program is also a great perk!
Whitney H.
Florence, AL
29 reviews
Best place for all beauty and hair products. I love Their app!! Convienet for purchasing all my hair care in one place!
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us