Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,431 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23431)
Q&A (186)
Media (406)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Stephanie I.
8 reviews
I've only been in Ulta a few times. I think it's a preppy, uppity store and it's not the kind I like to shop at. I feel like I'm being judged for being in there every time I go.
Bri S.
34 reviews
I have used several of ULTA brushes, they are amazing and help blend perfectly. I just haven't had the money to go and purchase more of their products. Hopefully I can get some for Christmas. I have bought a few naked pallets from ULTA also and they are AMANZING. I hope I get some more of them also
Kelsey T.
Nashville, TN
14 reviews
Ulta has a wide variety of hair, bath and beauty products. Whereas some stores may feel catered to the fashionista who makes a living off of makeup tutorials, Ulta's atmosphere feels welcoming to every kind of girl with products at every price point.
Yanelly F.
15 reviews
I love this store. I can spend hours here, I bought the Spray Matte Finish NYX and I'm happy. The makeup lasts a lot and you do not get shine. I am a frequent buyer in this store, very Affordable and the prices are excellent. Of course I would buy here again.
Taylor B.
Miamisburg, OH
2 reviews
I went into Ulta to gibd a bath bomb but was suprised by their lack of selection. I settled on an ulta brand bubble bath but i left me feeling ouly and the smell was way to concentrated.
Alexis B.
16 reviews
Ulta is great! I also use them for perfume or lipstick. I check Sephora first as I find Ulta ultra expensive. Not big on makeup other than lipstick so I cannot comment on that. Love a good matte or long lasting lipstick in dark colors like licorice, jam, berry rouge, etc. Can be hard to find. Overall good store would give 5 stars if they were a little cheaper.
Lisa G.
9 reviews
My favorite store! I could live there if they let me. They sale all my favorite brands and colors.
Nicole H.
Ann Arbor
240 reviews
I love Ulta because of the high quality selection that is available for people of all ages. The products are high quality and sold at a reasonable cost.
Juliya L.
Los Angeles, CA
33 reviews
I love shopping at Ulta. Their rewards program is great and they carry a variety of brands. The samples that come with orders aren't great, though.
Crystal L.
75 reviews
Best place !! I must go atleAst a few times a week , even if I don't need anything lol
I just love it
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us