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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,408 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23408)
Q&A (195)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Alexis C.
Newport News, VA
4 reviews
My favorite store. I prefer them over Sephora. Ulta has every thing from makeup, to tools, to shampoo. It's a one stop shop for every thing beauty.
Kalie A.
Saint Louis, MO
223 reviews
Love it! Employees have been helpful. I like all of the variety in their stores and online. Their rewards is a good system.
Allison D.
Old forge, PA
166 reviews
I believe they have truly become a great competitor and rival for Sephora. They have changed their rewards club and have great sales on high end beauty products. I find their sales to be much more enticing than Sephora sales. I got a urbane decay full size lipstick for free and didn't even know I could get it free. Seriously, they are killing it.
Jane F.
Salisbury, NC
264 reviews
This store has everything! I recently went in Ulta for the first time and I'm not sure what I was waiting for lol. The prices were cheaper than I expected and similar to drug store prices on many items.
Marisa E.
Utica, NY
6 reviews
Awesome price! it works incredibly well and feels great on skin. I had no negative effects on my sensitive skin. Especially great for the price when you
Kim R.
Rock Springs, WY
14 reviews
I Love GOING To Ulta. The costumer service is great and they are always so knowledgeable. I love the prices and discounts they offer.
Yolanda M.
Cleveland, OH
64 reviews
90% of my makeup purchases have been from ULTA. They have every name brand you can think of and almost always is in stock. They also sometimes offer coupons and discounts on top brand makeup. The sales people there are always polite and very informative on any product you may be interested in.
Andrea B.
Claremont, MN
11 reviews
Seriously have an Ulta addiction! They have EVERYTHING! The ladies are always super friendly, knowledgeable, and love to pass out gwp!
Samantha S.
Louisville, KY
9 reviews
LOVE Ulta. I was there this afternoon. Staff are plentiful and ALWAYS there to answer any questions about any beauty product. I have utilized the benefit brow bar as well and I've loved the results time after time again!
Tierra M.
Live Oak
5 reviews
I got my urban decay naked 2 pallet there. It's like Sephora but cheape! Most wider range of brand as well.
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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