Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 23,498 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23498)
Q&A (186)
Media (406)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Shelly H.
Harrisonburg, VA
54 reviews
After spending a year with both Ulta Platinum and Sephora VIB Rouge, I have a rewards preference, and it is Ulta. You accrue points that convert to cash value that you can spend on ANYTHING, where Sephora accrues points that convert to your choice of a select few deluxe sample items that Sephora curates. I prefer the flexibility of Ulta, as well as the fact that they carry both drugstore and prestige brands. My only complaint about Ulta is that online orders can take a while to ship; there is no 2-day shipping option for most orders. Customer service in store is great and returns are easy both in store and online. The return policy is comparable to Sephora's.
Chandra D.
Defiance, OH
2 reviews
Love ulta eye shadow and blushes. I was using Mary KAY and switched. Same outcome, cheaper price.
Paulina P.
Tucson, AZ
104 reviews
I love ulta! At ulta you can get any type of makeup! You can get affordable and high end! Sometimes its even better than sephora because its perfect when im looking for cheaper makeup! There's also a rewards card and you get points from every product you buy!!
Brandalyn T.
Macon, GA
3 reviews
I like the fact that Ulta has high end and low end products. They also have good deals at times. I always go there for my nyx products.
Hannah R.
Avon, IN
46 reviews
I love going to Ulta whether it be for make-up or face wash or skin care products. The customer service has always been awesome and I really enjoy getting their deals around the holidays as well. The prices are reasonable and the coupons are fantastic.
Jayke S.
Nampa, ID
104 reviews
Ulta is my go-to store for beauty products because it's conveniently located (I don't have to step foot in social anxiety central, the mall) and they have both drugstore and prestige brands. They also have frequent sales and send lots of coupons via email. The only downside to Ulta is they will sometimes give you a hard time about returns and they also don't give out samples like Sephora does.
Brittany H.
Phoenix, AZ
17 reviews
I like Ulta for buying my Dermalogica products I can't buy at Sephora. I don't prefer their loyalty programs to other stores though, and the in store brand reps can be very pushy. It's nice to be able to buy prestige brands and drugstore brands in the same store.
Valerie B.
Scotts Hill, TN
11 reviews
I have a hair accessories travel bag from Ulta that I absolutely love! I can fit my hairdryer, hairspray, several different curling gels and volumizing sprays and many other things! I just use it as an organizer in my bathroom and then when traveling my hair accessories are ready to go.
Donna S.
Bear Lake, MI
79 reviews
I'm not impressed with Ulta brand make up and products. I know they are cheaper but they could step it up a notch. Their rewards points program is nothing compared to Sephora Beauty. Mostly all you get is a coupon. You can try on samples of products in the store, however they don't have a system where you can bring samples home unless you make a large purchase. Just Not what I go for when I'm looking for Make up, ckin care or hair products.
Serena P.
Moreno Valley, CA
2 reviews
Has a huge variety of self care products and very helpful with locating the right product for you needs.
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us