Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.

Ulta

Ulta

BY ULTA #2 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,388 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Ulta
Ulta
Reviews (23388)
Q&A (195)
Media (406)
Leave a Review
PRODUCT HIGHLIGHTS
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
anita f.
Hubert, NC
133 reviews
Alot of the ulta foundations,bb,cc creams, or face powders doesn't really have selections for dark skin women. I love their liquid lipsticks.
jennifer h.
Hazard, KY
430 reviews
I luv ulta they have everything a make up addict could want! Good prices an awesome online deals this is by far my fave make up store
Emmie S.
Tuscaloosa, AL
46 reviews
I do not normally go to Ulta as there are not that many in my town. When I have been I always love to shop in their hair care section.They have so many different straighteners and curling irons to choose from if you are in need of one. I also have bought several different kinds of makeup from Ulta.
Julie Q.
Los Angeles, CA
57 reviews
a well known store and is good for carrying many brands including both drugstore and high end brands. also has a rewards point system that you can use to earn free stuff.
Valentina C.
10 reviews
I don't go that often here because I think I can find something that I need more ese home the only ultra I have near is almost and hour away but when I go I try to buy everything i need I record this places and more if you have one near you
Nicole S.
West Jordan, UT
7 reviews
My favorite dry shampoo is Perfect Hair Day from the Living Proof line. It has a very nice clean smell that is not too overpowering and it doesn't leave a white residue like a lot of dry shampoos do.
MaKaylee B.
104 reviews
I love Ulta! However, I prefer shopping online rather than in store because I find more of a variety than in the stores I have been in. I shop there about once a month or so. There are a lot of locations near me, and I give them a try, but end up buying online.
Daijha B.
Stantonsburg, NC
129 reviews
About a year ago an Ulta beauty store opened up a little close to me, before then I didn't even know Ulta Beauty even existed! I decided to check it out one day and I have to say I've loved it ever since. Both online and in my local store are such great experiences, the website is easy to follow and navigate through, so many options and deals all the time, so does the actual store itself. I wear only one typical brand of hair product and I was disappointed my local drug store has such a small selection, but going into ULTA the first time I couldn't believe how many they had! Not only do they have high end brands but they also have drug store brands, which I like. I'm a little sad they don't carry E.L.F products and a very small selection of Yes To products but it's no big deal. I can find them at Walmart. I signed up for the Ulta's rewards program, and so far I think it's ok, I don't like how the points expire after a month unless you're platinum. Like every rewards program, the more money you spend the more points you get which can then be added to reduce the price or total at checkout. I prefer this store over Sephora, it's less intimidating, I don't like how the employees always ask me questions and make me feel like I don't belong in there just based on how well their makeup is, and how mine isn't. I don't like how far Ulta is from my house but it's not the companies fault. The drive is so worth it.
Becky C.
32 reviews
I looove Ulta. They are the only place I can find Fiona styles foundation which I wear daily
Dyvon O.
Rialto, CA
78 reviews
Lets see ive bought a couple things from ulta my most recent purchase was a palette from tarte. I really like the quality of their shadows.
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us