Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #2 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,337 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23337)
Q&A (195)
Media (405)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Ana M.
396 reviews
Badge Icon
Beauty Junkie Expert
Level 4
im giving Ulta a 2 stars. because they are really
unprofessional. I have gotten to 4 ultas and so far
bad experience in all I have gone to. every time I ask
them a question they answer me with "I THINK"
like really!! if your working here its because your a
professional worker who knows what's good and what
not. also I notice they seem like they dislike there
job. the other thing I notice was that when I ask for
a question they answer really rude. Ulta needs
to get professional works who want to work and
always have a positive attitude.
Alexis C.
Newport News, VA
4 reviews
My favorite store. I prefer them over Sephora. Ulta has every thing from makeup, to tools, to shampoo. It's a one stop shop for every thing beauty.
Lisa S.
Frankfort, KY
42 reviews
Badge Icon
Beauty Junkie Expert
Level 2
Ulta is my new best friend! After years of forgoing makeup because of eye irritation, I decided to give it another go. I have done several online orders through Ulta and even got their credit card. I take care of it all through their mobile app. This is the most user friendly company that I have dealt with. The ease of ordering, applying for the credit card and using the app is unlike any other experience that I have had with any other company.
Allison D.
Old forge, PA
166 reviews
Badge Icon
Beauty Junkie Expert
Level 4
I believe they have truly become a great competitor and rival for Sephora. They have changed their rewards club and have great sales on high end beauty products. I find their sales to be much more enticing than Sephora sales. I got a urbane decay full size lipstick for free and didn't even know I could get it free. Seriously, they are killing it.
Karyn M.
3 reviews
Live the stores. Great selection . Would recommend . Good service good sales staff. Knowledgeable
Marisa E.
Utica, NY
6 reviews
Awesome price! it works incredibly well and feels great on skin. I had no negative effects on my sensitive skin. Especially great for the price when you
laura s.
East Walpole, MA
7 reviews
My daughter and I love browsing Ulta. I recently bought Kate Spade Walking on Air Gift set for myself that I love. We bought an Ulta eyeshadow set for $20.00 Great Deal.
Yolanda M.
Cleveland, OH
64 reviews
Badge Icon
Beauty Junkie Expert
Level 2
90% of my makeup purchases have been from ULTA. They have every name brand you can think of and almost always is in stock. They also sometimes offer coupons and discounts on top brand makeup. The sales people there are always polite and very informative on any product you may be interested in.
Marina D.
Newport News, VA
117 reviews
Badge Icon
Beauty Junkie Expert
Level 3
Variety of products, helpful and knowledgeable employees. You can find a project at a wide variety of prices here as well.
Samantha S.
Louisville, KY
9 reviews
LOVE Ulta. I was there this afternoon. Staff are plentiful and ALWAYS there to answer any questions about any beauty product. I have utilized the benefit brow bar as well and I've loved the results time after time again!
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us