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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 23,498 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23498)
Q&A (186)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
McKenna M.
83 reviews
O my gosh Ulta is amazing I love Ulta that is where I get all my makeup products my shopping experience is amazing and they are awesome the employees help so much. Ulta is so affordable unlike Sephora I would recommend shopping here. Ulta is everything
Michelle L.
Cottage Grove, OR
45 reviews
I love that Ulta has a little bit of everything. I love being able to bounce back and forth between high-end and drug store brands, and that they frequently have sales and freebies on both. Their rewards program is honestly the best bang for your buck!
ULTA!! What can I say about ulta? Well, they have EVERYTHING I have ever needed in one place! Not to mention every employee at ULTA is a dream! They're so kind and helpful! I have always gotten products of quality and tons of help from Ulta. I love it!
Yvonne V.
7 reviews
I recently went in to buy an ULTA eyeshadow and I really like it. I chose it because the price was lower than the other brands but the quality is good. I also received a coupon for my next purchase ! I was happy to receive a coupon in the mail as well.
Sabrina W.
Providence, RI
192 reviews
I love Ulta! I definitely like them better than Sephora because of their generous rewards system and great deals. I also like the fact that I can get drugstore items along with mid-range ones. I wish that they had a lower limit on free shipping though.
Gracie S.
Leon, WV
13 reviews
I like to go to ultra because they have a big variety of expensive makeup and cheap makeup. I wish they would carry more expensive makeup. MY favorite purchase from them would be my Too Faced Peach Palette. I shop there all the time. I love it so much!
Mallorie V.
Snohomish, WA
301 reviews
By far my favorite place for all things make up and haircare. I love the variety of brands they carry and the prices are great, plus they have excellent coupons and an amazing rewards program! Ulta has quickly taken over as my go to for anything beauty
Lilly J.
Agawam, MA
16 reviews
I love Ulta. The associates are always kind and helpful and they have such a variety of brands, rather than just high end like Sephora. The stores are always clean and neat. I love their rewards program as well as it has saved me money plenty of times.
Elda Z.
47 reviews
I recently went in to buy the Too Faced Born This Way foundation and I absolutely love it it's the best foundation I've used. It is pricey but for being higher end make up it's worth it. The employees we're kind and very helpful will be returning soon!
Fernanda B.
Phoenix, AZ
34 reviews
I enjoy this place, all of the people that work there are always very helpful. I do feel pressured to buy stuff when I go there and I don't like that. It is always fine because I am not easily influenced, but I don't like items being put into my hands.
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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