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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 23,488 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23488)
Q&A (186)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Emily W.
Princeton, NJ
33 reviews
I purchased the Ulta Cheekcolor in Heartbreaker. Amazing color payoff especially for the price. Also complemented my skin tone very well.
Sammy S.
Jefferson, SD
8 reviews
Ulta is great because their employees are friendly and helpful. I always find exactly what I need because the store is neat and organized. Their products seem to be more reasonably priced than other stores like sephora and Mac.
Ainsley H.
Enid, OK
13 reviews
I bought a Wet Brush from Ulta recently after a friend told me that she bought one and that it was amazing. As someone who has very long, thick, coarse hair I was skeptical. Now, I'm not tender-headed but my hair does tend to tangle greatly. I've been looking for a brush for years that would untangle my hair without stretching or breaking strands after showering. This brush does it all and is available at Ulta for $12!
Maria H.
Santa Ana, CA
12 reviews
Love the fact they have a wide verity of products and I only have to shop for my makeup in one place.
April M.
Ann Arbor, MI
24 reviews
I love Tarte lipsticks found only at Ulta! It's my go to place for Kenra products as well.
Lo H.
Clarksville, IN
10 reviews
Ulta is great. I normally choose sephora because it is closer, but they are amazing as well.
Jodi M.
145 reviews
One of my favorite stores to get things. They have a great mix of drug store and high end stuff and a lot of selection to choose from. I love going their and most of the time the staff is great.
Cory E.
148 reviews
Everything you need for beauty, all in one place. I love how there's a cheaper side and a more luxury side. Also, the rewards program is great!
Faria P.
Northridge, CA
81 reviews
I love how they sell high end makeup and drug store makeup, their coupons also have really good deals as well
Tattii P.
36 reviews
The company recently opened a store in my area and I hate it. Products everywhere. The ladies don't even ask you if you need helo. They just stay by the displays and talk about personal stuff. It's a shame
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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