Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.

Ulta

Ulta

BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,408 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Ulta
Ulta
Reviews (23408)
Q&A (195)
Media (406)
Leave a Review
PRODUCT HIGHLIGHTS
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Chandra D.
Defiance, OH
2 reviews
Love ulta eye shadow and blushes. I was using Mary KAY and switched. Same outcome, cheaper price.
Laura C.
Stevenson, AL
41 reviews
Everything you could ever imagine for your beauty needs. Follow them on Facebook for the current sales. Love this store.
Brandalyn T.
Macon, GA
3 reviews
I like the fact that Ulta has high end and low end products. They also have good deals at times. I always go there for my nyx products.
Leah B.
82 reviews
My favorite place for EVERYTHING beauty!! Between the wide selection (I can get my luxury brands PLUS my fav drugstore brands like NXY!), the extremely helpful staff (I swear I always buy more than I should b/c everyone I have ever talked to there becomes my new best friend & makes wonderful suggestions) & my absolute favorite: the points! I now buy everything from dry shampoo to sunscreen to moisturizer there, along with my favorite makeup & I LOVE the points, especially as a platinum member! Ulta has quickly replaced drugstores & Sephora for me!
Jayke S.
Nampa, ID
104 reviews
Ulta is my go-to store for beauty products because it's conveniently located (I don't have to step foot in social anxiety central, the mall) and they have both drugstore and prestige brands. They also have frequent sales and send lots of coupons via email. The only downside to Ulta is they will sometimes give you a hard time about returns and they also don't give out samples like Sephora does.
K L.
Ponsonby, Auckland
83 reviews
LOVE! I love that Ulta always have deals and gifts going on!! I got a free robe when I bought my new perfume I am all about getting something extra when you spend a good bit of money it makes me more likely shop there. I also love that if you sign up for their emails they always give you coupons.
Valerie B.
Scotts Hill, TN
11 reviews
I have a hair accessories travel bag from Ulta that I absolutely love! I can fit my hairdryer, hairspray, several different curling gels and volumizing sprays and many other things! I just use it as an organizer in my bathroom and then when traveling my hair accessories are ready to go.
Jennifer C.
Bessemer, AL
395 reviews
I like Ulta. They do regularly send coupons, but rarely for high end. They never give a lot of good samples though.
Serena P.
Moreno Valley, CA
2 reviews
Has a huge variety of self care products and very helpful with locating the right product for you needs.
Maegan B.
Readfield, ME
9 reviews
Ulta concelor is my go to concelor. It works great and lasts all day. I have no negatives!
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us