Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 23,500 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23500)
Q&A (186)
Media (406)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Supriya Y.
108 reviews
Love shopping at ulta. I use their salon and facial services. Love trying new products from this store. Products are very affordable. They have a free reward program which gives you points for your purchases. I am a VIP member and get perks for being one
Laira F.
Huntington, WV
60 reviews
Smashbox products are wonderful. Also tried the better their known better than s** mascara and worked great. Good quality for a great price. I would definitely shop her again ! Everyone is very helpful and considerate if you are new to trying things out.
Michaela W.
67 reviews
I am dangerously obsessed with Ulta. This store has everything. I buy all my hair products skincare products, and make up here. The employees are always nice and helpful. I'm a platinum member and I love taking advantage of all the crazy deals and perks.
Marcela S.
Elmhurst, NY
121 reviews
I recently purchased their Mario badescu seaweed cleansing lotion and I love it. It's easy to use. Not messy at all. It always leaves my skin feeling extra clean and very affordable. I will always be a customer at Ulta beauty. Great store variety as well
Paige B.
87 reviews
I really like ulta! This store has a wide range of products to choose from like drugstore brands to high end! They also have salons at some location which can be convenient to some people. They have a nice rewards program as well. Would highly recommend.
Lazarena L.
Clifton, NJ
21 reviews
FAVORITE STORE EVER! Ulta is an amazing retail store that has both popular high end and drug store make up goodies. Everything is reasonably prices which is why Ulta is my go to. They often have great discounts and offers, especially around the holidays.
Olga B.
10 reviews
Ulta had great customer service! I was looking for a curling wand and the employee went out of her way to be extra nice and help me find which one I needed.
She was even kind when I ended up not buying it because it wasn't in my price range at that time.
They have the best brands at ultra. I love how affordable al the products are. Every stop I make I never come out empty handed.a lot of the makeup I own is from ulta and I am very happy with the makeup quality. It is very helpful with my sensitive skin.
Karissa R.
68 reviews
I love Ulta. I love their rewards programs, their sales, their selection. I will go out of my way to go to Ulta of my purchase can be bought there and give me points. I love their buy more, save more events and the free gifts you get with your purchase.
Olivia M.
Richmond, VA
20 reviews
I have used many products at Ulta including makeup, nail polish, and more. It is a very well organized store with great deals when you sign up for the rewards program. I know that I can ask questions to the employees and get an educated answer in return
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us