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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,416 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23416)
Q&A (195)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Allie S.
Ardmore, PA
32 reviews
I like it. I just recently started going there but they have everything you could imagine. I am debating on trying the brow bar next.
Lana D.
Forest, VA
191 reviews
Ulta is awesome! They have everything from hair to skin and nails. They have some great coupons as well!
vanessa k.
Staten Island, NY
13 reviews
i love ulta. they sell both high end and drugstore products which is great because i don't have to go to two different stores to get high end and drugstore makeup. the prices vary. and i totally reccomend shopping here
Meli J.
Laredo , TX
314 reviews
Ulta has a wide variety of TooFaced products. They carry more Limited Edition/Exclusives products. The shopping experience at Ulta is good, depends on where you go. But I enjoy their reward system!
Kristine J.
Hamburg, MI
114 reviews
I love the options they have for all different types of faces. The prices are on the expensive side depending on what you want. It's not a place I can shop at all the time.
Bridget C.
Warner Robins, GA
94 reviews
Ulta is an okay makeup store. I honestly shop here to get certain products and because it's the closest makeup store. They do carry great brands but not all. The one thing I do not like is they don't give samples. I don't like paying a lot of money for something, don't like it and can't get my money back or exchange it.
Haley G.
26 reviews
Everything I have gotten myself from Ulta I have absolutely loved! And Ulta is really affortable
Jasmine B.
632 reviews
I started shopping at Ulta when I was in college. I loved the fact that there was another beauty store in the area other than Sephora. Ulta has the best of both worlds; you can buy high end beauty products and mainstream drugstore brands (which are not sold at Sephora). The layout of the store is great. You can buy makeup, hair care, and tools all in one place. Plus, there is an in house salon for blowouts and brow waxing.

I love the Ultamate Rewards program. Every month, you receive a catalog with a list of sales items. The 21 Days of Beauty might be my favorite event. It's a way to get high end beauty products for up to 50% off for ONE DAY ONLY. I managed to get LaRoche Posay cleanser for $7.50 and there was a BOGO on Clarisonic brush heads.

The sales associates are helpful and friendly. They can help you locate items, give you a mini makeover or order items for you.

Their prices on hair care items are super reasonable and they offer a great selection of salon brands like Joico, Redken, Kenra and Pureology.
Kathrin D.
Banner Elk, NC
5 reviews
Ulta is the best store if you aren't sure what products you want to use. They have a huge selection of drugstore and high end makeups and perfumes that really let you experiment with what you like.
L R.
Silverdale, WA
138 reviews
I love shopping at Ulta. Ulta offers the best of both worlds because they sell high end cosmetic items as well as drugstore makeup and hygiene products. This way, you can find products at every price point. You can buy $4 mascara or $44 mascara. I think the loyalty program at Ulta beats the pants off of Sephora's point perk program. You can use your points at Ulta to take dollars off your purchase, you can use them in place of cash for product. I love that. They only disadvantage to shopping at Ulta is that they do not offer samples in their stores the way that Sephora does. At Sephora, they will actually make you a sample on demand so you can try a product/test for reactions before committing to a purchase. Ulta will include samples in your online orders, but you don't get to pick them, and they aren't typically available in stores. Ulta will not make a sample for you in the store.
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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