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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,424 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23424)
Q&A (195)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Christy R.
Sanger, TX
10 reviews
I like how I can go into this store and get more than just makeup. I get some of my hair products from there too. I also like how they have high end and drug store products.
Melissa R.
Alameda, CA
78 reviews
I am in love with Ulta. They have such a range of products from affordable drugstore brands through luxury brands. They also have so many hair care products too. I love the rewards program the best - definitely better than any competitors. I once earned $130 OFF my purchase!
Michele M.
367 reviews
Love this store for all of my beauty needs! They have discount products and all your favorite specialty brands as well. Their rewards program makes it easy to earn dollar-off rewards and they even give you a free Birthday sample. Overall, an awesome store for any beauty lover!
Jill M.
Pittsburgh, PA
3 reviews
I love Ulta because I can get prestige brands and cheaper drugstore brands in one location.
ashton j.
Decatur, TX
14 reviews
Ulta is where i get almost all my makeup. Occasionally ill shop at sephora or mac but its daily here at ultra. They have such a wide variety. Everything from makeup and face products to hair and nails. I always enjoy shopping here but I'm always in there for forever cause theres so much to choose from. I love it.
ashley r.
Robertsville , OH
53 reviews
I have used the ulta princess blush and it is my absolute favorite everyday blush recommend it to anyone
Mia Y.
22 reviews
Great variety, awesome mix of high and low end brands. A one-stop shop for everything and anything you need!
Andrea S.
Norristown, PA
68 reviews
I love Ulta! They have a great loyalty program and really great customer service. I also like that they have both high end and low end/drugstore makeup available in one store. However, I do wish that they carried more of my faveorite high-end brands like Kat Von Dee and that their drugstore makeup had testers.
Kelly L.
Onsted, MI
110 reviews
Ulta carries many of their own brand products that are comparable to other high quality makeup brands. This being said it can be difficult to find objects in the store due to layouts and the number of large brand placements.
Monique G.
29 reviews
My favorite store for beauty products. If I ever need a new makeup product, this is the first place I go, you get points for shopping here and great birthday gifts. they sell everything from skincare to haircare and have a hair salon and a facial spa inside most stores. Products that are sold here are brands that are a little more expensive than drugstore products to a few middle ground beauty brands. If you are looking for something that's a higher quality than drugstore brands, I would definitely recommend this place.
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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