Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #2 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,276 Reviews

Top Questions See all 194 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23276)
Q&A (194)
Media (405)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Meghan M.
Freeburg, IL
50 reviews
Badge Icon
Beauty Junkie Expert
Level 3
ulta is absolutely hands down my go to! I never go to any other beauty store for anything that can be found at ulta! I love the set up of the store, staff is always polite and super helpful, prices are great, & I'm addicted to their rewards program! I wouldn't go anywhere else and the closest ulta to me is 40 mins away.
Bernadette M.
Gulfport, MS
14 reviews
I love this stuff. If you are a makeup junkie you have to check it out. What a great collection of high end cosmetics and fragrances.
Alisha B.
Lucasville , OH
101 reviews
Badge Icon
Beauty Junkie Expert
Level 2
I love that ulta has everything from drugstore to high end however they don't carry Kat Von d ūüė© I also love there rewards program !
Baylie T.
San Tan Valley, AZ
11 reviews
Love the coupons and sales that are available! There are always extra incentives for when people spend a certain amount in stores.
Summer N.
Owensboro, Ky
56 reviews
Badge Icon
Beauty Junkie Expert
Level 1
I think Ulta is a great alternative to Sephora. There is reasonably priced beauty items throughout the store and they have everything you're looking for.
Gayla D.
Adrian, MO
2 reviews
Always the most professional sales staff and products! The stores are always very organized, clean, and product I'm looking for is usually in stock. Everyone is very knowledgeable and friendly.
Rebecca P.
72 reviews
Badge Icon
Beauty Junkie Expert
Level 3
I recently made a purchase at Ulta, they have good products and amazing range of brands. The shipping and proceeing was fast.
Jeanetta J.
Bartlett, TN
2 reviews
Love going to ultra for some of my beauty purchases. They have a Very good variety!!
Kiel C.
22 reviews
i bought so much stuff for my daughter for christmas this year and got free items like robes and lap top case with it and perfume samples and lots of deals to be gotten
Candace Y.
Louisville, Kentucky
8 reviews
I really love this store in the sense that it has all kinds of products. In addition, they have both high-end & normal quality make up. However, there is no visual organization so it's hard to find what you're looking for. The times I go I can also never find much help on the floor, only cashiers. They have what I need but I never know where to find what or who to ask so I'm not the biggest fan.
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us