Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #2 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,344 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23344)
Q&A (195)
Media (405)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Adriana G.
Athens, GA
6 reviews
Way friendlier staff than the people at Sephora I feel like. Even if they're not as knowledgeable about makeup trends, techniques, or products. I feel like they're willing to work with you until you find what you want. They've been helping with foundation matching in the past.
Tierney M.
10 reviews
love their online app and the way they treat their customers! lots of amazing products too!
Jess W.
15 reviews
I fell in love with this store the moment I walked in. When I say they have everything I literally mean they have everything. I could spend hours upon hours in there and still not be done shopping! They sell great quality brands but also affordable brands, I love the diversity and I'm so glad their store opened up in my town recently!
Ashley W.
Collierville, TN
58 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Omigosh! If heaven were a place on earth it might just be ulta! The employees are so incredibly helpful and made me feel beautifully, and that I can do it myself at home too! So knowledgeable and patient!
Arianna S.
Grove City, OH
12 reviews
Badge Icon
Beauty Junkie Expert
Level 3
I love that I can go to one store and buy multiple makeup products from several high end brands in one place!
Deena A.
Sunrise, FL
187 reviews
Ulta is great because they carry high end products such as urban decay and tarte and too faced but also the drug store brands. They have everything beauty from make up to creams to hair products and there's even a salon inside.
sylvia L.
55 reviews
Badge Icon
Beauty Junkie Expert
Level 1
Ulta another got to makeup store that i love!! I love that you can also buy your everyday essentials big plus!! I believe Ulta does have good quality of products! My favorite purchase would have to be the Carli Bybel and the Miss Fabulous palettes!!
Sarah D.
107 reviews
Badge Icon
Beauty Junkie Expert
Level 4
I love love ulta. But when it comes to certain brand such as Kat Von D. Its not a go to.
Jan T.
Douglasville, GA
4 reviews
I love Ulta! They have just about every brand make up out there. The salon does great work on hair and color, and the people can always help you find something when you need something for a specific problem. Great store!
Ana M.
East Haven, CT
1 review
I really recommend ulta they always have high end makeup and affordable with good discounts. They always have everything available. I love shopping at ulta. You will always find what you are looking for and more.
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us