Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.

Ulta

Ulta

BY ULTA #2 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,337 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Ulta
Ulta
Reviews (23337)
Q&A (195)
Media (405)
Leave a Review
PRODUCT HIGHLIGHTS
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Kayce B.
Hermitage, PA
44 reviews
Badge Icon
Beauty Junkie Expert
Level 1
I have tried numerous brands and styles of foundation, never with any luck..colors never matched my face, wouldn't last long, dried my face out, etc. but this stuff is AMAZING!!! I use Medium 05N and it blends perfectly! keeps my skin looking flawless all day long, and the price is great!!
Smmy K.
23 reviews
Badge Icon
Beauty Junkie Expert
Level 1
Makeup brushes: perfect for anyone from beginners to experts! The makeup brushes are very soft. I have had mine for almost a year and some change and none of the brushes seem to be falling apart! You'd think I just bought them
Rawlins B.
Oxford, MS
17 reviews
I love my too faced lipstick in the color Ursula! I wear it every party and get so many compliments.
Nicole C.
Rowlett, Tx
13 reviews
Ulta is a great place to shop. Lots of variety of products with different price ranges. Always able to find a coupon when I go.
Katherine D.
Plantation, FL
94 reviews
Badge Icon
Beauty Junkie Expert
Level 3
Affordable for most of the make up brands I use. Although their selection of brands is good I wish they carried more! Still a great place to get my make up and I love the rewards! Always getting money off of my purchases!
ashlyn e.
16 reviews
Badge Icon
Beauty Junkie Expert
Level 1
Ulta is a wonderful place to shop. The makeup and things they have is always wonderfully organized and i always am able to find what i want. They have everything from affordable to expensive makeup products and you'll always find something that you want.
Carie D.
Grand Ronde, OR
10 reviews
I have bought some makeup from there and I was satisfied and their cutomer service was excellent
Marlee B.
Mankato, MN
30 reviews
I love Ulta because they incorporate so many things into their stores. They offer both drugstore and higher end makeup. Along with haircare, skincare, nail polish, and fragrance. It's a one stop shop.
Deonysia K.
Garden Cty Pk, NY
75 reviews
Badge Icon
Beauty Junkie Expert
Level 2
I only shop at ULTA because as a makeup enthusiast I have to. It is a great store when it comes to the array products you may find there. However, I do not find the ULTA staff to be pleasant and friendly in any way. It is a shame since this is such a great store. I do spend a decent amount of money in this store but try to avoid it at all costs. I always try to purchase makeup elsewhere if possible. I choose Sephora any day.
Jennifer T.
Elmwood Park, IL
2 reviews
Lime Crime lip sticks, love the matte look, easy go on and stay on for long time and no smears. perfect colors. Its expensive, but a spluge
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us