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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,440 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?456 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23440)
Q&A (186)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Lauren T.
Sylmar, CA
228 reviews
Ulta has so many great beauty products. They have products you can find in a drugstore or the products you can find in a department store. I love going to Ulta and walk the whole store even if I just need one thing. I would recommend this store to others.
Jasmine S.
Ellijay, GA
2 reviews
Ultra is an amazing store, they have so many different choice to buy from. They have high end and drug store products. Exspenses aren't all bad because they have so much to choose from. I love better than s*xmascara. I would recommend everyone go to ultra
K N.
Orland Park, IL
24 reviews
The ULTA brand mascara is AMAZING! This stuff is high quality: it goes on nicely (not too clumpy) and it really dries quickly and stays on for the entire day. It's high quality and lasts in the bottle for a long time. I definitely recommend this to anyone
Haley R.
18 reviews
The staff is always willing to help you no matter what. I love that you can get a variety of products in one place whether it be drugstore or high end, they have it all. They often have deals where you can get a different product everyday for very cheap!
Samantha B.
76 reviews
Ulta is a bit like Sephora but better because they have high end and drugstore products which I love and they also have hair products and all sorts of other random things. I shop at Ulta for most of my makeup products. Probably one of my favorite stores.
Amanda L.
San Diego, CA
155 reviews
I like Ulta! To me - more approachable than Sephora at times although very similar. I found more ease in my shopping experience - perhaps because of the merchandising. There is a wide selection of "lower end" and high end items so that is a plus as well.
Kendra V.
18 reviews
I really love how Ulta has a rewards system. I love that I can get points on products I adore to spend on products that I want to try. When ordering online they make it real easy to find what you need and I've always have received it in a timely manner,.
Jessica D.
Wilmington, MA
27 reviews
Ulta is my all-time favorite store. They have the best deals and I love that they have drugstore makeup and high-end makeup. I have spent a ridiculous amount of money at Ulta in the past. Pro-tip save up your points don't spend them once you have $3 off.
Christina C.
7 reviews
I really like Ulta. I feel like sometimes their prices can be a little bit high (hence the 4 and not 5 star review), but their personal brand is great. I've always felt very welcome in every Ulta I have ever shopped in, and would gladly shop there again.
Olga B.
10 reviews
Ulta had great customer service! I was looking for a curling wand and the employee went out of her way to be extra nice and help me find which one I needed.
She was even kind when I ended up not buying it because it wasn't in my price range at that time.
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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