Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.

Ulta

Ulta

BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,449 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Ulta
Ulta
Reviews (23449)
Q&A (186)
Media (406)
Leave a Review
PRODUCT HIGHLIGHTS
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Savannah A.
6 reviews
This place is my mother ship. I am OBSESSED with all types of makeup. If I am able to treat myself with high end makeup they usually have what I want. What's great about Ulta is that they have the largest NYX collection in town and a lot of great drug store makeup. This is the place for all things beauty.
Rebecca D.
Franklin Sq, NY
138 reviews
My favorite beauty supply store. The perfect combination between high end and drugstore. Affordable coupons, knowledgeable staff, a wide selection, convenient locations, and more. What more could you ask for?
Amy L.
San Juan Capistrano, CA
7 reviews
Best store! Top 5 star! Highly recommended. From anything to find to the most impossible, everything is such a Great Price mad brand
Hilda G.
Eagle Pass, TX
18 reviews
I love shopping at ultra they have a great variety of stuff and Can find almost everything I need there
Michelle G.
San Antonio, TX
5 reviews
Love ulta. My go to for beauty and especially make up. My preferred is NYX always looking for new products to try.
Amanda P.
Laredo, TX
49 reviews
I love my local ulta! The workers aren't always following you around and demanding you to ask for their help. If needed though, they will help you out and will do their best to make you happy. This is the only store I actually find good vegan nail polishes!
Su I.
58 reviews
I love Ulta. Their rewards are a bit difficult to understand, so I do not feel incentivized to shop there as often as other beauty stores. However, I do love their wide range of products from drugstore to luxury. Plus, they always have an excellent assortment of Nyx products you can't find anywhere else. Their bath and body supplies are also on point.
Imalay G.
Homestead, FL
136 reviews
Amazing makeup and very friendly staff. Wish they offer free samples thought ! I woul.
Kayleigh D.
Spring, TX
3 reviews
love Ulta! Great if you have a certain budget for beauty. The selection is amazing because of the variety of prices. It's not all just high end it's a store for everyone!
Elizabeth E.
N Bethesda, MD
69 reviews
I shop at Ulta a little too much... the rewards program really draws you in! (apparently I can't use the word "s*cks" on here...) It was just my birthday and besides the birthday gift, you get double points ALL MONTH LONG. That reminds me... I should probably go buy things before January is over. The reason I'm not giving them 5 stars is because their selection of higher end makeup products is severely lacking and inconsistent across Ultas in my area.
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us