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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,394 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23394)
Q&A (195)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Bridget A.
Sevierville, TN
126 reviews
I absolutely love this store. In person, I love that they have so many brands, online, however, it can be frustrating. Some items will say "in store only", then they seldom offer free shipping without a minimum purchase. Yes, I would shop here again and again.
Kayla G.
Carlisle, OH
28 reviews
I buy all of my NYX products here and I have never had one disappointment in this brand! Another reason I love this brand too is that they are animal cruelty free! I'll definitely keep coming back again and again!
Adrian B.
Rockport, IN
15 reviews
Ulta is your one stop shop for all things beauty. They have all the mass brands found at target, Walmart, Walgreens then they have all the prestige brands like bare minerals, urban, philosophy, they also have all the pro hair brands including and full service salon, esthetician for facials, and benefit brows!
Rachel E.
Caldwell, ID
243 reviews
I love ulta!! It's my favorite store of all time!! I love that they have high end and drug store! I'm also a platinum member and I love their point system!! I've gotten lots of free items and over 100$ in free polroducts!!
Mini P.
3 reviews
I do not find everything at ulta like i do at other stores.Ulta is the cheaper route but is unorganized. i do not shop there as often but will go there occasionally. if you need quick travel items or gift basket fillers this is a good place to go.
Carrieann S.
Keyser, WV
7 reviews
This store is a candy store for those that like anything beauty. As soon as you walk in the employees are eager to help.
michelle A.
Dallas, TX
175 reviews
Ulta is very similar to sephora but the difference is that at Ulta you can get affordable products and drugstore brands. You have a little of everything since styling tools, to razors, makeup, fragances and even a small styling salon.
Brittney D.
469 reviews
I absolutely love this store. I love that they sell Lorac products and drugstore products as well. They always have good sales on their drugstore items. The only thing that I don't like is they don't give out samples
Victoria S.
Flushing, NY
18 reviews
I enjoy shopping at Ulta because they don't ONLY sell high-end products. I feel like this is a major pro since I do prefer some drugstore products to high-end products. However, the thing about Ulta is that they don't sell as many high-end products as Sephora and if they did, they would have definitely been my go-to store for beauty and skincare.
Stephanie P.
Amarillo, TX
20 reviews
Ulta has a lot of good products, but I don't like that they don't offer samples.
I like to try out new products so it's important to be to be able to try a product before I purchase it
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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