Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.

Ulta

Ulta

BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,416 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Ulta
Ulta
Reviews (23416)
Q&A (195)
Media (406)
Leave a Review
PRODUCT HIGHLIGHTS
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Kaila J.
Gilmer, TX
3 reviews
Ulta beauty products work flawlessly and the products are very affordable and the shopping experience is very good the employees are very nice and welcoming, there's nothing really wrong with it. And I would definitely shop here again
dreya j.
154 reviews
love love ulta product I would buy over n over again . I recommend to everyone bc its worth the Money.
Donjeta
Hagerstown, MD
19 reviews
You can pick up the good news about Ulta's new sale and the have very good makeup me and my friend love it !
Jacquelyn B.
Sioux City, IA
15 reviews
Ulta has a great selection of makeup and beauty products. The assoctaves are friendly and helpful. A bit pricey on some items, but overall I have a good experience when I go.
Erin N.
Franklin, TN
4 reviews
I love that Ulta has products at all price points. It helps when I don't want to splurge on something. However, I feel their luxury product lines are quite limited.
riane w.
Wyandotte, MI
23 reviews
I just adore ulta! Everyone who works there is so kind and helpful! Their ulta exclusives are da bomb! And their birthday gifts are always on pointe!
Brittany B.
6 reviews
I absolutely love the e.l.f eyeshadow. It stays on all day and I never have problems with it.
Nicole J.
Durham, NC
86 reviews
Great store specially because it includes the benefit brow bar. Prices are good and the beta part compared to sephora are the coupons and rewards after buying stuff. If the brand is in both stores pick ulta to build up your rewards
Celebridi J.
Glenside, PA
13 reviews
The maybeline lip gloss line they carry here is far better than any normal kid glosses you find anywhere else. It is very shiny and a little goes a long way
Abigail W.
Brooksville, FL
5 reviews
Their makuo is such great quality and it lasts a lotnlomger ran anyother that I have tried
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us