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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 23,515 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23515)
Q&A (186)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Lydia C.
Charlotte, NC
76 reviews
Great selection of makeup, skincare, hair care, and hair tools, both high end and drugstore. I love that I can get almost everything I need from here! I also love their rewards program. I shop here regularly.
Michaela T.
Las Vegas , NV
52 reviews
Love going here! I love there rewards program, everyone here is so helpful and nice. I go there all the time. I do wish they had more products to shop for like Sephora but they are close. I would tell everyone to go shopping there.
Christine B.
Bolingbrook, IL
133 reviews
Love our local Ulta store. Staff is friendly and helpful. I always find what I am looking for. I like to go and try before I buy which is helpful when I buying a higher priced item. You can find high priced and lower priced items too. I will shop there again and again.
Jennifer M.
Perth Amboy, NJ
17 reviews
Ultra is great. It's basically a one stop shop. You can buy anything from high end to affordable makeup. I was just in there today. Their rewards point system is great. You can accumulate points and use them as you go. The only thing that I don't like is that you can't use coupons on their high end products but, that doesn't stop me.
Alex A.
17 reviews
They recently opened up an Ulta nearby and I'm so stoked. Really friendly, professional, and clean environment. I mean, in a small town, the only other place I buy make up from is Target so having a place like Ulta is a real treat! I much prefer shopping here than mall-counters or CVS for pretty much every reason - price, brand range, availability, etc. so thanks for being you Ulta.
Marian F.
Goleta, CA
24 reviews
I love Ulta. I can find whatever I want there and the service is great. Their selection is huge and you can go from high end to everyday products. They have it all and I can just look around without having someone hovering over me. I would most definately recommend shopping here.
Hailey B.
Cortland, OH
14 reviews
Ulta is most definitely my favorite store to buy my makeup products at. I love that they have high end and drugstore, so I can basically shop there for anything I want. I also love their rewards program, definitely the best one out there.
Kemora W.
Kansas City, MO
15 reviews
Extremely affordable! I can always count on Ulta to have what I need for a great price. Every time I shop there my experience is always great, I never leave empty handed. However, something that I would consider as a pro and a con is that they are always changing the products that they carry. If you like change and if you are a product junky, like myself, then I defiantly recommend shopping here for beauty products.
Madeline M.
New Braunfels, TX
13 reviews
Used to work for Ulta and now am a loyal customer... I love their rewards system and how they have testers for everything!
Tillie N.
Portland, OR
5 reviews
I recently bought the nyx hd concealer in medium. I love it, it's such good quality and full coverage, highly recommend. Also I bought the nyx lip lingerie in bedtime flirt and exotic, great pigmentation & formula, I want to get all the colors!
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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