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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,408 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23408)
Q&A (195)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Blair M.
King, NC
251 reviews
If you have never been to Ulta, then you don't know what you are missing. This place is Sephora on steroids! When I first discovered it I was so overwhelmed with where to start because they have just about every brand of cosmetics and haircare that you can think of. They have luxury lines (Urban Decay, Anastasia BH, Bare Minerals, Tarte, etc). Then they have all your drugstore brands (Covergirl, Almay, Maybelline, etc).
Sarah H.
Eagle Creek, OR
16 reviews
Ultra is my one stop shop for all my beauty supplies. They have a amazing selection, and awesome deals. Although you can get in trouble in there. Wink wink.. lol
Samantha d.
Lehigh Acres, FL
11 reviews
I currently went to one of their stores and just loved it. They have a wide selection of make up and other items to choice from. I loved their staff they were helpful and friendly.
Crystal L.
Houston, TX
4 reviews
Ulta is a great makeup to go to !It`s cute and has several brands that I love and the employees are super helpful!Which makes me come back for more! great products and great people and great quality of makeup! Makes me feel like a beauty queen :)
Lauren G.
San Antonio, TX
9 reviews
I love Ulta for having a wide range of products in the store. I love that they have drug store options and high end, because I love shopping both beauty products. I also love that they have a salon in the store, so I can go there to get my hair done and do some shopping while I'm there. And they have some great sales! Sometimes the store I go to can be out of stock of the things I want and not the best organization of its products so I took off a star.
Raeanne M.
38 reviews
Ulta is the best beauty store! They have a great mix of mid-range and drugstore items. I love their perks program and I love shopping in store too!
One beauty product I could never live without would be mascara! I feel like I look like a little girl without it. I recently tried Essence I love extreme mascara. It's amazing!!! You really only need to swipe once on each lash and boom....you're ready to walk out the door and have beautiful full volume lashes
ashley s.
Stratford, CT
76 reviews
ULTA is my favorite! I love the cheaper prices and the high quality products, the employees are always very helpful, passionate, and knowledgable about all the prodcts. They are always there to help me find exactly what I am looking for! I love shopping here :)
Kelsey B.
Fort Eustis, VA
19 reviews
There bath bombs are the best! They are good quality for a cheap price. Also there mascara is great
Brooklyn V.
Murray, KY
22 reviews
It has everything you could need! It has everything from affordable to expensive products of every kind. My favorite purchase would be my two face highlighter. I have bought one thing that was broken before, but I was a good price since it happened.
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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