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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,409 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23409)
Q&A (195)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Blair R.
Overland Park, KS
12 reviews
The selection at Ulta is okay, though doesn't match what's available at Sephora. The staff is hit or miss with helpfulness and attitude at most stores. Okay for a quick trip and a decent return policy, but not great if you're trying to find a new product for a specific need.
Kayla M.
Owensboro, KY
20 reviews
Endless option to choose from and the staff is friendly. If your new to the beauty product world they will help you pick which items fit more to your budget.
Jerusalem T.
Fort Worth, TX
2 reviews
There's such a variety of products to choose from, such as makeup, skin and hair care. I always go there for my makeup needs and found the environment more positive and welcoming than any other makeup store I've been to. The atmosphere is super friendly and the employees that I've encountered have been nothing but helpful and really wanted me to be satisfied with the products that I ended up buying. Last time I went, I wanted to go buy a certain brand of mascara but the guy that was helping me recommended something else and I felt so comfortable with him that I bought what he recommended. You can't go wrong shopping here.
Kaitlyn D.
31 reviews
Love this store. Although my wallet doesn't love it. For the most part the workers are very friendly and helpful and take the time to answer questions/test products. Ulta makes returns easy which is nice because you're not going to love every single product you buy. I will continue to shop here.
teffany  m.
Houston, TX
8 reviews
Favorite make up store. Has a combination of high end make up and drugstore make up in one place. Cons they don't have HD forever products. I would add more high brand make up to the store like kat von d. one of my go to stores! is so peaceful and nice environment.
Haley M.
Clay, KY
13 reviews
Great quality makeup at a cheap price, like sephora they also have a wide range of many different markups.
Adalin R.
Madill, OK
13 reviews
At Ulta I have bought the Urban Decay all nighter setting spray. So far I like it a lot. I shop at Ulta but not that much. There's nothing that I'm against this product because it's a very good setting spray. I would highly recommend it.
Taylor T.
Sparks, NV
7 reviews
Becca it's the best makeup brand ever invented Ulta is the only store that keeps it stocked fully everyday
Marissa M.
Plainfield, IL
39 reviews
Love ulta. I always buy way more than I go in there for! It's amazing. They carry super affordable brands and high end brands and they always have what I need.
Amarys R.
Oklahoma City, OK
54 reviews
I may be biased but I love Ulta! I love that you can buy all things beauty there! If you are into beauty, this is definitely the place to go!
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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