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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 23,518 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23518)
Q&A (186)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Veronika L.
Shelton , CT
53 reviews
LOVE ulta ! They have lots of different products all in different price ranges . The store is beautiful and bright, which I love ! I wish they had a few more "high end" product lines that Sephora carries but I really like they wide variety they do carry
Kendall M.
Encinitas, CA
147 reviews
Ulta is a third-class Sephora. The service is awful, the displays are poorly set up and disorganized, the return policy is just bad, and their online ordering services are awful. I never go if I don't have to. Unfortunately, they carry certain items Sephora doesn't and they're closer to my house, so I have to make the occasional stop.
Rubi S.
212 reviews
Love Ulta! Love the rewards program and how you earn points to use towards your purchase
Erica P.
West Boylston, MA
64 reviews
ABSOLUTELY LOVE ULTA. i love this more than sephora because it has a lot of products that sephora doesn't and and always has amazing BOGO sales.
Ashlea G.
Sheboygan, WI
2 reviews
Ulla has everything and anything you need Whether it be anything beauty wise. Makeup, scintillating care, teeth care, hair, nails, accessories, you name it, they have it! And when it comes to makeup they have so, so many choices that you don't even know where to begin or what to try and go with. I absoutely love it. And I've never had a problem with any of the products either. Amazing!!
Alexandria T.
Washington, DC
27 reviews
Ulta Beauty is by far my favorite of all the makeup stores we have today. They have both low-end and high-end products, and their employees seem very willing and open to showing you a range of products on both ends of the expense spectrum.
Kelli T.
Denham Springs, LA
2 reviews
Love love love ulta! I could go to this store everyday and never get tired of it. I also love the brow. At.
Berlin G.
Houston, TX
3 reviews
It is awesome!!!!!! You have evryting. From the drugstore to the hi end products , it's so nice going in ultra. You can fill comfortable swing around and with the confidence that you are buying the best products . Plus the convenience of that you have the hair salon right there . I really love it
Maddie B.
Nashville, TN
71 reviews
I love this store because it has all my needs in all the different prices I can afford! I am always on a tight budget and this is my go to place because i know it will have everything that I need.
Bonnie Lou L.
Twentynin Plm, CA
34 reviews
I love Ulta! I love that they carry both drugstore and high end make up brands. Also, I love that they have the salon and brow bar.
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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