Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,416 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23416)
Q&A (195)
Media (406)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Ralitsa L.
Wingate, NC
27 reviews
Can I just say I love this place! Ulta has so many fantastic products to choose from and the fact that they have high end and drugstore products here is a win-win, like you cantl not beat it. Ulta carries some of my favorite Brands such as Too Faced, Pur cosmetics, Tarte, NYX, Maybelline and so much more. They also always have great deals and you can get $3.50 off your purchase drugstore makeup!
Secilia R.
136 reviews
I've ordered online a few things. Very affordable especially when things are on sale and you have coupons.
R M.
156 reviews
I try to go there often to save on beauty tools and to get great deals on beauty products. I like the contouring palette I got last year
Katie H.
Fairfax, VA
130 reviews
I LOVE ULTA. Most of my friends work there and I love going to see all of their products. The makeup is good quality and is set at a good price for how long the make up lasts. I would recommend this store to anyone
Zahraa A.
294 reviews
i love ulta and sephora it has everything i need good quality stuff and affodable
Tamia S.
20 reviews
Ultra lets you take the time to try on products and see what it is that you really want and need. It's a great thing that the employees help you find what is best for you not what is best for them in terms of making the sale. It is a very friendly setting.
Allison S.
569 reviews
ULTA has amazing products and I feel like they are very trustworthy, they have options and I feel confident I am getting something good
Maria N.
Lanham, MD
48 reviews
I love that they carrie some products like sephora and the regular Drug stores. This is the only place i found my ROC face towels that i cant find anywhere else.
Sevina B.
12 reviews
Great product with amazing staff! Highly recommend if your new to the makeup thing. They help you out with your shade and make and effect and go out of their way!!! The one in San Marcos, Ca is greatttt!!
Karen A.
Houston, TX
11 reviews
This place is amazing! Staff is friendly & I love how they have affordable products, high end products & NYX
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us