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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 23,508 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23508)
Q&A (186)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Martha R.
Corona, CA
3 reviews
amazing store with everything and anything you can think of if you are a make up addict! love this store :D
Symantha F.
Flint, MI
3 reviews
Love the products and hairstylists there. Always a great experience with so many samples to try and figure out what you like best. A must-stop!
Sarah W.
17 reviews
Ulta is hands down one of my favorite stores to walk into. My favorite purchase I made here was my Anastasia Beverly Hills Glow palette. They have luxury makeup (for luxury prices), as well as drugstore makeup (for drugstore prices). They always have good deals, and when you order online, you get extra free gifts with your purchase which i happen to love.
Nadia S.
Brooklyn, NY
98 reviews
I love shopping at Ulta for my Salon Quality Shampoos and Conditioners they usually have great deals for the large sized bottles. I never feel a hassle when shopping there. Also they carry for great brands
Jennifer M.
Benton, AR
132 reviews
Ulta is the only place close to me that sells my favorite powder. The Dermablend Intense Powder Camo is just the right amount of coverage I need and is long lasting.
Kelsey N.
Macomb, MI
108 reviews
What I really love about Ulta is that it has both drugstore and high end products so I'm able to get my affordable L'Oreal mascara and a palette from Too Faced in one stop. Their rewards program is also top notch. If you are a beauty addict and you haven't signed up for their rewards, what are you doing?! You earn points for every dollar spent and you later can turn them in for money off of a future purchase. The only reason I give this 4/5 stars is because the associates in the store are not the friendliest or the most helpful, especially if you are not buying high end makeup.
Michelle J.
Bolingbrook, IL
12 reviews
My favorite beauty store right next to Sephora. It holds many different brands of makeup from drugstore to luxury. I have yet to try a product there I don't really like. They also hold a decent amount of hair/skin/body products like face masks/wash, and conditioner. Because of the flexibility in products, you don't necessarily have to have a whole bunch of money with you to be able to buy something (which I find difficult at Sephora) and customer service is great too. There's always people willing to try and help you find something you like. Like Sephora as well, they hold a point system where $1 equals 1 point, and if you earn a certain amount of points (like 200) you get 6$ off a purchase and 250 points get you 8$ off of a purchase. And they have this thing called platinum membership, where if you spend like 450$ there in one calendar year you're a platinum member, where none of your points expire (unlike regular members) and you also gain different opportunities to earn double, triple the points! The staff here are much friendlier than at the other Ulta. I just so happen to live in the headquarters area and the product distribution company is the town over so shipping and getting new products is stupid fast! Its best to save your points to cash them in later when they have really accumulated, so you can get $125 off your purchase, with NO minimum. Oh and don't forget to try and reach platinum status before the year is up to get points even faster and take advantage of Platinum Perk promos and sales that are not available to everyone else! I love their customer service, not only in the store but also when you call in to their 800 number. If you ever have any issue, they go the extra mile to take care of it and make it right. Their return policy is amazing too BTW, it allows you to test out products and if you don't like it, simply return, no questions asked.Ulta has the best of both worlds; you can buy high end beauty products and mainstream drugstore brands (which are not sold at Sephora). The layout of the store is great. You can buy makeup, hair care, and tools all in one place. Plus, there is an in house salon for blowouts and brow waxing.So I totally recommend Ulta to anyone some people complain that its expensive, but compared to drug stores, or other stores no where you can try the product first, take it home, try it and if you're not happy still bring it back. Totally worth your time!
Maria M.
Columbus , OH
80 reviews
They recently put an ulta store in my hometown and I spend $100 bucks there on myself for Christmas. Hehe. They carry a TON of brands from low end to high end for whatever you want. The people are nice and very helpful.
Ellen K.
2 reviews
Ulta is wonderful. Full of great products and regular products too. Its great. Cheap to expensive, love it.
Megan B.
Center Line, MI
7 reviews
I can never recommend this store ENOUGH. When I started getting in to makeup, I didn't know where to turn. CVS just didn't seem like the right place to buy from, and Sephora kinda scared (it still does.) Ulta's employees are the friendliest workers ever, and they are always helpful! I go there just about twice a month!
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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