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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,394 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23394)
Q&A (195)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Elisabeth B.
Kenly, NC
11 reviews
I really like ulta and usually there is someone who knows about the specific brands in the store that can help you out.
bailey s.
10 reviews
ilya is great because they don't just have name brand products they have drug store also and have a lot of hair stuff too
Karla G.
Merced, CA
12 reviews
Love it has a lot of verities of makeup and skin care products it also has hair products
Courtne H.
Denver, CO
6 reviews
I love that I can get a large variety of beauty products from drug-store brand names to higher end brand names. I appreciate that you can try products on in-store before you buy to make sure the color matches. Their staff is helpful without being too pushy, which I always appreciate.
Trey  C.
Canton, OH
20 reviews
I purchase my face wash and toner at Ulta and it's worth every penny. I use formulas form my skin type and it prevents acne and oily skin.
Kerena G.
27 reviews
I love ulta. Their products are great. Affordable and worth it. The workers are great and I will definitely shop there more often. They need more stores :( couldn't be happier will continue to shop here again!
Bianca M.
3 reviews
I love Ulta and how many different options and brands you have to choose from. Also, I love that they carry more than just makeup!
Ashley F.
Bangor, PA
366 reviews
Ulta is such a great place, the workers are always so nice and helpful no matter what ulta store you visit. Also it's nice having high end and drugstore in one store. Plus skin care, hair care and fragrances! I love ulta so much!
Amanda C.
Brookline, MA
73 reviews
Ulta has a wide range of brand name expensive beauty products to affordable generic beauty products. My favorite purchase was the Naked basics palette which was recommended to me by an employee, and I use it almost every day. The employees are very knowledgeable and they have almost every beauty product that you could imagine. I will definitely shop there again.
Gabrielle B.
Rocklin, CA
206 reviews
I'm in Ulta at least once a week. What I love about this store is that they carry everything from drugstore products, to luxury brands like Chanel and Dior. Also, their sales and freebies with purchase are the best! The store is very organized, and always well-stocked.
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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