Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #2 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,344 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23344)
Q&A (195)
Media (405)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Carli A.
55 reviews
Love ulta for anything and everything! Great service and the employees will help you with anything you need. Ultas brand is awesome to!
Esperanza R.
12 reviews
I Loved the nyx micro eyebrow pencil, I loved it so much I didn't realize how much I use it, until...I didn't have enough to do both of my eyebrows I was so sad until I stopped by Ulta and got myself not only one but two will never be low again, very smooth to go on, I have dry skin , it felt hydrating when I had it on. Would definitely recommend!
Jennifer L.
Brooklyn, NY
423 reviews
I love Ilya. There processes are great and they carry a lot of variet of malaria
Kimberly S.
Farmville, VA
64 reviews
I would definitely recommend doing online shopping here. If you go in store, it's hot or miss if the will have what you are looking for. I love online shopping here though! They have great products, from drugstore to more high end. I usually get my hair products from here, because my local Walmart doesn't cut it. Plus, I love getting the free samples with each purchase.
Anita T.
Killeen, TX
5 reviews
I have two ulta makeup boxes. They're beyond amazing and have suchad a big variety. Some eyeshadow are not too pigmented but they're all veery beautiful! Do recommend for beginners!
Peyton A.
Coker, AL
5 reviews
I love how the have such a variety of makeup brands.. From drugstore brands to high end makeup, they have it all and their sales associates are happy to help!!
Lydia R.
Ann Arbor, MI
29 reviews
It was okay. When it comes to Ulta, I'd much rather reach for other brands, even if they are other drugstore brands.
bailey s.
10 reviews
ilya is great because they don't just have name brand products they have drug store also and have a lot of hair stuff too
Ariella P.
Winnetka, CA
12 reviews
They have a huge variety of brands! I love the fact that they have NYX & some BH cosmetics AT their stores!
Courtne H.
Denver, CO
6 reviews
I love that I can get a large variety of beauty products from drug-store brand names to higher end brand names. I appreciate that you can try products on in-store before you buy to make sure the color matches. Their staff is helpful without being too pushy, which I always appreciate.
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us