Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.

Ulta

Ulta

BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,461 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Ulta
Ulta
Reviews (23461)
Q&A (186)
Media (406)
Leave a Review
PRODUCT HIGHLIGHTS
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Mariana C.
Weston, FL
62 reviews
My second favorite store because you can find at great prices everything that you need in makeup and hair care
Marina P.
247 reviews
I wish they had more stores around because there isn't one that's close enough to my house. I prefer Sephora because the people who work there are more helpful, in my personal experience.
Sara S.
Yulee, FL
5 reviews
Tarte Shape Tape Concealer:
Lightweight
Full Coverage
Doesn't need to be set with powder
Great Packaging
Application was easy
Angie R.
Laredo, TX
18 reviews
Ulta employees are not always friendly and their drugstore brand area is not always organized. Other thab that their perks are good.
Jenna W.
152 reviews
I love ulta. They always have what I'm looking for and the employees are well informed of where everything is in the store.
Shan L.
Warren, OH
12 reviews
Love the Ulta brand setting spray, compares well to the urban decay all nighter!!!
I find myself reading for it more than my high end setting spdays, keeps my makeup matte and on ALL DAY. Keeps it feeling fresh and I carry it with me for when I touch up my powder during the day and need to freshen up my look to keep from.getting cakey! The low price is honestly a bonus, I def would pay way more than the selling price for it!!
Lauren D.
Holly Springs, NC
3 reviews
Ulta is a great store for all your beauty product needs!!! I enjoy the set up of the store and that you can purchase products sold at a pharmacy, but also products sold at a department store. The Ulta brand is great too! Their coupons are well worth it too!
Maria A.
Perth Amboy, NJ
43 reviews
They have a lot of beauty products. Also they have a lot of sales all the time. Sales associates are very helpful and they are very attentive.
Melissa S.
Las Vegas, NV
8 reviews
I love Ulta's brand of makeup. It's affordable and doesn't come off as cheap makeup. Really a great bargain and quality products
Ashli T.
Philadelphia, PA
67 reviews
I love that Ulta has high end and drugstore makeup. It is a one stop shop. I do wish they had more testers so I could try out a product before I purchase.
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us