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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 23,500 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23500)
Q&A (186)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Courtney D.
Macon, GA
6 reviews
Ulta is the ultimate place to find anything needed for face and hair care. I love the variety of products, along with the helpfulness of the employees. I never leave empty handed!
Toofaced & Urban Decay will forever be my favorites! I purchased unicorn tears lipstick by TooFaced and i absolutely love the shimmery blue glitter that when the glitter wears out on your lips your lips stay hot pink!
Micki W.
Casper, WY
4 reviews
My local Ulta is my favorite place to shop. Because I live in a small town, it doesn't have all the brands it could, but I'm still able to find most of what I'm looking for
Lilli ūüėč.
3 reviews
They literally have everything you'll ever need in store! The wide variety of NYX makeup has to be my favorite. Their vibrant colored eye shadows last forever!
Monica C.
Baton Rouge, LA
11 reviews
I love that ulta carries higher end make up lines like becca and Tarte and other drugstore brands such as NYx and maybelline. Ulta is a one stop shop kind of place.
Virginia B.
Fernandina Beach, FL
5 reviews
Ulta has a wide range of products that I use regularly. In the summer months I make sure to stock up on Ulta's tan wipes. They have no odor and never leave streaks. They are a must have!
Leigh H.
Saratoga Springs, UT
7 reviews
I love going to Ulta because there are drugstore products as well as high end products. I love that I can get all my beauty shopping done in one place. The sales are great and their coupons keep me coming back!
Mabelis J.
Collegedale, TN
107 reviews
Ulta is one of my favorite places to go since I can find products from makeup, hair care and skin care all in one place. Cashier ladies are usually very friendly and I always am very pleased with the overall service.
Michelle L.
Bay City, MI
155 reviews
I love going to Ulta they always have what I'm looking
for and I never have a problem with the prices. I always
find what I'm looking for.
Davia G.
Huntsville, AL
291 reviews
One of the go to beauty meccas where you can find a bit of everything for everyone.

There are often terrific sales and opportunities to earn rewards and collect points for every purchase made.

I love the fact they also have salon services where often many times they are willing to give you tips and hints on styling tools and hair care (which is nice to have if your in a home hair color jam)
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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