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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,447 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?456 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23447)
Q&A (186)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Toofaced & Urban Decay will forever be my favorites! I purchased unicorn tears lipstick by TooFaced and i absolutely love the shimmery blue glitter that when the glitter wears out on your lips your lips stay hot pink!
Haleigh D.
47 reviews
Just bought a NYX eyebrow pencil, I replaced it for my Anastasia! So much cheaper and does the exact same thing. Left my brows looking fleeky
Lilli ūüėč.
3 reviews
They literally have everything you'll ever need in store! The wide variety of NYX makeup has to be my favorite. Their vibrant colored eye shadows last forever!
Marisol V.
Prineville, OR
28 reviews
My favorite for all things beauty. I love that they Carry high end and drugstore and I love that they always have the new releases. I also like their rewards program it can be nice when you want to save money
Virginia B.
Fernandina Beach, FL
5 reviews
Ulta has a wide range of products that I use regularly. In the summer months I make sure to stock up on Ulta's tan wipes. They have no odor and never leave streaks. They are a must have!
Jordan B.
17 reviews
Conveniently located right next door to my job, so i always stop buy before or after I work. I like how they carry multiple brands ranging from drugstore cosmetics to high end brands. Prices can be marked up compared to other stores but always have great coupons to use and deals.
Mabelis J.
Collegedale, TN
107 reviews
Ulta is one of my favorite places to go since I can find products from makeup, hair care and skin care all in one place. Cashier ladies are usually very friendly and I always am very pleased with the overall service.
Kimberly T.
Overland Park, KS
4 reviews
Ulta offers great prices on the latest beauty and hair trends. I love their small holiday items that come with a free gift bag.
Davia G.
Huntsville, AL
291 reviews
One of the go to beauty meccas where you can find a bit of everything for everyone.

There are often terrific sales and opportunities to earn rewards and collect points for every purchase made.

I love the fact they also have salon services where often many times they are willing to give you tips and hints on styling tools and hair care (which is nice to have if your in a home hair color jam)
Tara L.
Lakeland, FL
7 reviews
I love Ulta... Their products are amazing as well. The powder foundation is AMAZING with so many colors to chose from. My only issue with Ulta is (more or less my local Ulta) the associates can either me too clingy or not helpful at all.
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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