Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 23,504 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23504)
Q&A (186)
Media (406)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Megan S.
75 reviews
Love it! The variety of high end and drugstore brands is so nice! Always have a positive experience.
Denise B.
Rio Grande Cy, TX
150 reviews
I love Ulta very helpful staff and very knowledgeable I would recommend for makeup newbies to go and check out Ulta
Samuel N.
Miami, FL
108 reviews
A larger makeup store with more options than sephora. This place is my second stop for makeup. If I can't find it in sephora, I will drive to ultra.
Cora N.
Memphis, MI
22 reviews
I'm giving this place a 3 star bc there cupon system is always so strict and no samples , I always till I get the 20% off purchase cupon before I get anything
Vanessa M.
Santa Maria, CA
32 reviews
I have been using the real techniques sponges from Ulta and I love them ! Great for blending out makeup and super affordable !
Marissa J.
21 reviews
Can't stay away from this store for too long nor can I spend less than an hour in there... IM OBSESSED. love browsing through all of their products, as well as purchasing my usual skincare/makeup items there!
Adrianna P.
51 reviews
HANDS DOWN my FAVORITE makeup store ever. I'm not just saying it because i have the Ulta credit bcard but i love how i can earn reward points and redeem them for awesome discounts. I love the sales they have and everything about this place.
Madelyn M.
Flagstaff, AZ
7 reviews
I LOVE Ulta! They always have such great deals, great member benefits, and amazing customer service. I went into the store recently looking for a specific product and was helped by and employee who was very pleasant and helpful. I love their online deals as well, specifically free gifts with purchases
Courtney H.
Elyria, OH
15 reviews
I absolutely love Ulta! From their products, to their sales & customer service, everything about this chain is FABULOUS! I can always count on them to have the item I need in Stock, this past weekend I was searching for Sarah Jessica Parkers Stash perfume for my mother. She's been asking for it & I knew it would make the perfect gift. Not only was Ulta the only store that I was able to find it at, they also had a promotion going and I was able to get her a free robe with the purchase! Life long & extremely happy customer right here!
Elizabeth S.
50 reviews
I've used the NYX lip lingerie they were pretty pigment and great for the price the only problem was it was a bit drying after a while.
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us