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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 23,498 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23498)
Q&A (186)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Alejandra M.
Oakland, CA
5 reviews
I love Ulta, it is my go to store for prestige cosmetics and drugstore brands all in one place. I really like to test and sample all the products available before I buy them, I can spend hours at Ulta. I also love their rewards program, they give you points for every purchase and sometimes they're multiple points, you can then use these points as you would cash on your future purchases. Their rewards program also gives you a free gift on your birthday and 2 to 3x the points, you also get free sample offers sent to your email and many products have free gifts with purchase. Can you blame me for loving Ulta?
Lakisha A.
Brockton , MA
53 reviews
Ultra is amazing !! Great products great prices !! You can find high end makeup and drug store makeup this is a budgeting makeup junkies dream place
Kiana T.
32 reviews
Ulta ulta ulta ... What more can I say. This is literally the save haven for all makeup lovers. From novice to guru, this is the place for you. There is literally nothing you'll need to complete your look that you won't find in this store. Now it's not cheap so save those coins.
Keri B.
Glasgow, KY
91 reviews
Ulta is my favorite makeup place to shop at, I shop here often. They have lots of different brands, they don't carry Kat von d but they do carry a lot of other great brands.
colette n.
Charlotte, NC
79 reviews
Ulta always has a free gift with most of the products you buy there, the customer service is super dope
Sarah M.
Visalia, CA
3 reviews
I love the benefit mascara called they're real. I already have long eye lashes so I don't need to use false one and this mascara really makes my lashes pop. Plus it's water proof but also comes off easy with makeup remover.
Kimberly S.
21 reviews
I love Ulta so much. I go probably every other week. There's so much to choose from! You can get drugstore or high end makeup. Or skincare products or hair care. And the rewards system is way better than Sephora's rewards! I mean money off next pufchade!? Awesome!!
Jennifer D.
Arlington, WA
41 reviews
Ulta is my go to for a wide range of high end beauty brands. Every store I've ever been to has been staffed by highly knowledgeable amazing people. The staff is always eager to help and find you any products your heart desires. Don't be afraid to dip into their store brand products, because quality is high!
Millie P.
Nashua, NH
479 reviews
Ulta is great as well! They usually have good sale going on and one can get good discounts . One drawback is that they don't have all the brands like Sephora has but I love their own products as well
Michelle G.
Statesboro, GA
112 reviews
Love how the store has just about anything you can imagine related to beauty products - from makeup to haircare. So many different brands and at reasonable prices.
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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