Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 23,484 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23484)
Q&A (186)
Media (406)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Madison M.
Jacksonville, FL
18 reviews
Ulta beauty is absolutely amazing. They have so many kinds of products and brands to choose from. It is so simple to find things and the employees are always happy to help. In Ulta you can either pick from drugstore brands or high end brands. So the price range varies. I would highly recommend people shop there!!
Katie E.
S Wilmington, IL
87 reviews
This is the store I always shop at for my beauty goodies! This place has EVERYTHING beauty and it has high end and drugstore products so it's perfect shopping for anyone! I go here at least 6 times a year. I recommend anyone that loves beauty whether it be hair, makeup, skin or nails to go there to get your stuff!
Kaylee M.
Viper, KY
9 reviews
Ulta is one of my favorite makeup brands. I love shopping at ulta for makeup. I have the best experiences at ulta. Ulta makeup has great quality. My favorite purchase at ulta was the makeup box. I would recommend,d shopping at ulta.
wendy o.
Greensboro, NC
19 reviews
I purchase all of my lipsticks from Ulta. Brands such as NXY and Urban Decay. I love that the store is set up to find what you need by name brand. For the most part the prices are exellent.
Michelle S.
Burleson, TX
222 reviews
My go to store for cosmetics. The staff is knowledgeable and the variety of product is amazing. With both drugstore and high end products in one place it makes shopping so much easier.
Lilly W.
Albany, GA
9 reviews
I absolutely love Ulta! They have so many great brands and products to chose from! It is most definitely one of the best stores for beauty products.
Melissa J.
8 reviews
Bought a blow dryer for my little girls (teenager) birthday. She loves it and uses it all the time.
Tori H.
Phoenixville, PA
5 reviews
Love Ulta - huge selection and wide range of price points, from basic/drugstore type brands to high end brands. Their makeup services are also great; I was done as a bridesmaid for a friend's wedding by an Ulta makeup artist, and she did a flawless job. I showed her a picture that was a bit heavier on makeup than I normally wear, and she was able to scale it back to suit me perfectly.
Angie H.
Cary, NC
315 reviews
I enjoy going into Ulta. They have a great selection of hair care products at great prices when on special. I always stop in for my birthday gift. I wish the sales people were a bit more knowledgeable, but everyone has always been friendly and helpful. I love their reward system and the cash to use to buy more makeup.
Carmen M.
Porterville, CA
12 reviews
Love this shop! Although I do with they carried Kat Von D. I love there set up! And the hair care section is great! Lots of options! And they are so sweet to their customers! I definitely go about 2-3 times a week!
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us