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BY ULTA #2 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,308 Reviews

Top Questions See all 194 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23308)
Q&A (194)
Media (405)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Jaylee D.
Terre Haute, IN
308 reviews
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Beauty Junkie Expert
Level 5
I love Ulta so much! So many options of everything from high end to drugstore. I love just browsing here or picking up something new to try. Everything I need in one store. I would recommend everyone to who loves make up to spend just an hour in there and try to leave empty handed because it is not possible!!
Dusty K.
Lebanon, OH
53 reviews
Ulta is one of my absolute favorite stores. They have anything you could want as far as beauty products, perfume, hair styling tools/accessories, and even a salon. I love the Ulta brand products and the awesome deals they have around the holidays that come with free gifts.
Kat M.
Kansas City, MO
254 reviews
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Beauty Junkie Expert
Level 4
Although associates are generally less helpful than those at Sephora, I prefer the Ulta rewards program as you can actually earn points towards discounts. I enjoy getting samples from Sephora, but I have so much product already. I'd rather get discounts.
Megan D.
12 reviews
I love this mascara so much. I have searched far and wide for a mascara that doesn't flake or leave smudges under my eyes. It's not expensive at all compared to others. The only issue I find is with the waterproof, it really is difficult to get it off even with eye makeup remover.
Halla A.
Costa Mesa, CA
25 reviews
I love going to ulta! they have an arrangement of high end and low end makeup products and haircare products. they always have amazing steals like buy one get one free or 50% off and so on. their point system is amazing as well, you can redeem your points for money towards next purchase.
Katlyn D.
Morgantown, WV
44 reviews
I love the employees at ulta, they are so friendly and never pushy. I choose ulta over the competitor every time!
Maxine H.
Aransas Pass, TX
31 reviews
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Beauty Junkie Expert
Level 1
Everytime I go to ulta there is amazing customer service and very friendly as well. I always find what I need and they are always able to assist me.
Veronica B.
5 reviews
They have absolutely everything. Hair care, skin care, and so much makeup it isn't even funny. They always have staff on hand to help color match if you can't do it yourself as well. They also have great deals on sample items so you can try everything or before you buy full size. :)
Kelsey S.
Ft Mitchell, KY
3 reviews
I love Ulta! Great selection of beauty and personal care at a reasonable price! I love their bath supplies. I also love their rewards program; lots of bonuses.
Jeriene B.
Marietta, GA
15 reviews
They have some great variety of products mid level priced . I always have a great shopping experience
the prices are reasonable with good quality products
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?

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