Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,409 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23409)
Q&A (195)
Media (406)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Mylane B.
42 reviews
Ulta is the perfect place for make up lovers. It has a wide variety of quality beauty products that cover face, hair, eyes, body, plus more. I usually go to Ulta for specific name brand products that cannot be found anywhere else in store. While, coupons can't be used on certain name brands, I would still recommend Ulta to anyone looking for beauty needs.
Kenia C.
Arvin, CA
27 reviews
Great place every time I go the workers are friendly. Everything it organized and easy to find
Ashley A.
Jenkins, KY
4 reviews
I have used many products from ulta and I love everything. The tarte and urban decay brands are probably my favorite! You can get products for any skin tone. The tarte pallet I have from ulta is my absolute favorite product I have gotten! It is a contouring pallet and highlighter.
Cortney N.
Painesville, OH
8 reviews
Ulta has a lot of high end products,the prices are outrageous to me and I do not choose to shop here often
Krista H.
Gresham, OR
22 reviews
Ulta is my local go-to beauty store. They have all the most popular brands and with their VIP program, I always get discounts on my purchases. Affordable depending on your purchase. Shop here often!
Kori D.
Albany, NY
9 reviews
Anastasia Beverly Hill dip brow is amazing . I can't go a day without using it on my eyebrows
Sinessa B.
Heath, OH
5 reviews
I have used multiple things from ulta. There makeup is great the foundation is easy to apply. It is one of my go to stores for makeup products I highly recommend this store.
Madison M.
Jacksonville, FL
18 reviews
Ulta beauty is absolutely amazing. They have so many kinds of products and brands to choose from. It is so simple to find things and the employees are always happy to help. In Ulta you can either pick from drugstore brands or high end brands. So the price range varies. I would highly recommend people shop there!!
Sandra R.
Chicago, IL
51 reviews
Found my affordable eyebrow pencil herr which I love so much and also got ym birthday gift which was an urban decay eyeshadow
Kaylee M.
Viper, KY
9 reviews
Ulta is one of my favorite makeup brands. I love shopping at ulta for makeup. I have the best experiences at ulta. Ulta makeup has great quality. My favorite purchase at ulta was the makeup box. I would recommend,d shopping at ulta.
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us