Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #2 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,320 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23320)
Q&A (195)
Media (405)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Debra-lynn Marie Jayne P.
2 reviews
I never regret the money spent on my ULTA products! I love love LOVE this store!! Go at least once a month
Gillian P.
Mount Vernon, NY
58 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Ulta Beauty is the mega-store of drugstore and some high end beauty products. Unfortunately, I do not shop here often because there are none in Manhattan or near my neighborhood, so I'll do my shopping online. Also, they don't carry a majority of the cosmetics and beauty products that I use. I wish they had more locations.
Amanda J.
17 reviews
I love ulta and always have a good experience when I go there. The products are wonderful and the employees are always helpful! My favorite purchase is anything by tarte. I would recommend shopping there!
Megan B.
Lancaster , OH
17 reviews
Badge Icon
Beauty Junkie Expert
Level 1
I love ulta! I just wish I had an endless amount of money, because I would love to have one of every single thing they have in their store! I really love that they have super high end, and drug store brands, and I even discovered a brand I had never heard of that is super cheap and makes quality products! What I love most is the 100% money back promise. I don't feel so nervous about spending so much money on things I'm trying for the first time. If I end up not liking something, I know I can return it and receive a full refund with no questions asked!
Shini M.
Toledo, OH
99 reviews
Badge Icon
Beauty Junkie Expert
Level 3
Always have a decent experience when I go to Ulta. Sometimes I wish there was a bit better selection there though. Other than that the customer service has always been generally decent. Good selection of drugstore makeup!
Peyton P.
10 reviews
Love shopping in store at Ulta. Ordering online not so much. I once order something online and ended up receiving my packages a few days late when I opened them I received half of someone else's order and half of mine. Called and had them resend my order. When it got to my house it was still missing two items I called again and they resent and gave me a ten dollar store credit.
Shelly B.
Morgan City, LA
35 reviews
Badge Icon
Beauty Junkie Expert
Level 4
My favorite store ever! I could easy spend my whole paycheck here if I would allow myself. Has all your go to products , trust me! Everything from makeup , nail stuff , hair appliances , face wash. There is even a salon inside! It's addicting tho so be careful! Lol
Michelle C.
32 reviews
I have mixed feelings about this store. They carry pretty much everything, which is great, and there are usually coupons available. I've found a lot of great stuff there, but for some reason I've had troubles with the nail polishes (one was just horrible quality, so I returned it for another one, and then that one had a broken brush), but that might just be my luck. The thing I don't like is how pushy the salespeople are, and how they each are responsible for one brand, so for example, the woman representing NAKED isn't going to suggest something from BareMinerals because that's not the section she's assigned to, even if the product is better.
Bekkah C.
16 reviews
Ulta is a great place to go for your go to beauty products. It has a incredible range of makeup brands and products. You can even get your eyebrows done at their beauty counter. I would highly recommend shopping here.
Dakota W.
Olivet, MI
3 reviews
I have used many products from Ulta, and I am very impressed. I recommended this to meant of my friends and family members.
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us