Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #2 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,359 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23359)
Q&A (195)
Media (405)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Haylee H.
La Grange, TX
7 reviews
I love everything about Ulta, they have high end and affordable things. I can get all my makeup needs in one place. I think this is the best place to shop for makeup. If you know what you're getting, you usuallt get good quality items. I shop here all the time.
jacqueline g.
Chula Vista, CA
10 reviews
Ulta is an afordable makeup store that never disappoints I shop there often because i always want more from their store, the employees treat costumers with respect and help you out if you need help. I will shop here again especially because of there eyeshadows.
Lori L.
Parma, OH
183 reviews
I love Ulta. They have every makeup and hair product you can imagine. Some stuff is a bit high in price, but they always have sales. If you sign up for a card, you get a flyer and it has a coupon on back to use. They give away free stuff too for being a member.
Roop S.
Staten Island, NY
31 reviews
I love that you can get everything from high end products to drug store products. It's a one stop shop for beauty products. Most importantly, why visit five different stores when you can just go to Ulta and get all your needs? Look forward to coming back again.
Tatyana R.
White Plains, NY
204 reviews
Badge Icon
Beauty Junkie Expert
Level 4
i love going to my local ultra bc its never crowded. last time i shopped i found some real technique sponges. they're bomb so happy i took a risk and bought them they're my new faves. i also signed up for a rewards card and got a discount on my first purchase !
Morgan L.
Oxford, MS
68 reviews
Words do not being to document the lovely i have for ULTA beauty. Everything that I love is in this store. They carry TONS of Urban Decay, unlike the Sephora store near me. I also love the Benefit brow bar. They always have great coupons out too which is great!
Becca B.
Dille, WV
16 reviews
Ulta is just down right amazing. I love make up, ans anything associated with make up. My husband cause me a fenatic. They are one business that has proved their ability to my husband. I also gove ulta five out of five stars becauee they are absolutly the best.
Alejandra J.
Kansas city kansas
41 reviews
I like Ulta I purchase my Flat iron from here. I like the fact that they have am awards point things like Sephora, But its better at Ulta because after you spend so much your points don't ever expire and that it amazing and you get store credit for it as well.
Kate D.
10 reviews
I purchase eyeshadow from Ulta. Their NYX brand is the best I have found anywhere. I love the three color palate that I use (Rockin Rio). The personnel at the beauty counters are always more than helpful. I go back every time I get low and will always go back!
Heather M.
Constantine, MI
108 reviews
Badge Icon
Beauty Junkie Expert
Level 2
I love ultra there stuff is high quality with a lower price tag there amazing. I love going into there store because people there always want to help and they always will give you all the options from high end to low end and they always have everything i need.
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us