Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #2 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,353 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23353)
Q&A (195)
Media (405)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Laura C.
Grove City, OH
276 reviews
I love ulta. I really love the rewards program shopping online is fun cause you get free samples.
Tabitha S.
Edison, NJ
227 reviews
Badge Icon
Beauty Junkie Expert
Level 4
I love all the NYX products you can get there and there customer service is good. I wish there were more Ulta's. I feel like there are way more Sephora's than Ulta's!
celeste c.
Lucerne Vly, CA
61 reviews
Badge Icon
Beauty Junkie Expert
Level 3
I've used clear brow gel and it lasts pretty long and i do enjoy it not too sticky or heavy on the brows at all .
Megan L.
18 reviews
Last week I picked up the hot tools 1 1/2 inch curling iron, and I am absolutely in love with it. The barrel heats up incredibly fast& the temperature dial is east to use and read. They had so many Hot Tools curling irons including different colors and sizes, awesome buy.
Megan A.
Williamsport, PA
80 reviews
Badge Icon
Beauty Junkie Expert
Level 3
I love this store. It is so convenient. I can just all in and find whatever I need. The prices are great and the selection is amazing.
Marizela I.
Chino, CA
14 reviews
Ulta has the wide range of products I need for my makeup collection. I always find myself making a few trips a month! I love receiving a catalog in the mail with new offers and new makeup!
Loli P.
39 reviews
A little bit of everything. For the brands I mostly use, this is a favorite place to shop. Where else can you go and earn money to spend at a later date? I love the sales on the Ulta brand. Great lip colors.
Kari N.
Ocoee, FL
10 reviews
I love NYX products it's so affordable! The people who work there are so willing to help and lines are short.
Ivy H.
11 reviews
I HONESTLY LOVE ULTA WITH EVERYTHING IN ME! Everything is great about the store and they have amazing deals and cheap prices!!
Samantha E.
Pasadena, TX
11 reviews
They have great deals and prices. Love going to the benefit brow bar inside ulta and getting my brows waxed buy one of the girls there. they have a great perfume section
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us