Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.

Ulta

Ulta

BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars74%
  • 4 Stars20%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 23,936 Reviews

Top Questions See all 190 Q&A

  • Which store is better to buy makeup Ulta or Sephora?458 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Ulta
Ulta
Reviews (23936)
Q&A (190)
Media (413)
Leave a Review
PRODUCT HIGHLIGHTS
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Jessica M.
Painesville, OH
4 reviews
I love Ulta. Whether I just have to go to get one product or a whole new shopping haul it's always a great experience. They're are so many different products and it's more than just a makeup store too. There are skin-care products and hair products too.
Michele B.
San Diego, CA
7 reviews
Great selection and bonus items on holidays. Love the benefit counter and the one liter sizes of redken and other great hair care products.
remi g.
alexandria, va
16 reviews
literally love all of ultas deals. I just wish they carried more brands :( customer service is adequate, I only give 5 stars because of price
Callie S.
3 reviews
I love Ulta products! I visit the store from time to time, not looking for anything specific, but just to browse. I always find something that I like in there. Everything that i purchase from Ulta is a great product and I have recommended it to many of my peers.
Sarah W.
Garrettsville, OH
23 reviews
I recently purchased the Urban Decay Naked Smokey palette from Ulta Beauty and I absolutely love it. I find that all the Naked palettes have the highest quality eye shadows that you can not find anywhere else. They have great pigmentation and can be worn so many ways, such as for holidays or maybe a casual look. I also love the store Ulta because they have such a variety of products like Too Faced, Benefit, smash box, Anastasia, Becca, Urban Decay, and much much more. But not only do they have makeup products but they have a large variation of hair products, skincare, and everyday beauty items. This is the only place I get my beauty products and I refuse to go anywhere else.
Brittany M.
Centre, AL
4 reviews
Ulta is a great store for beginners to expert beauty lovers. The selection and price are the main reason I come back over and over again.
Brandy C.
Windsor, VA
80 reviews
Badge Icon
Beauty Junkie Expert
Level 2
I order from ulta all the time! I love their rewards, their discounts, coupons, samples, return policy, and prices!
Amanda N.
Middlebury, VT
27 reviews
I love ulta. The staff is kind and friendly. At home Ulta is convenient but recently I have shopped online to get their quality products that just aren't available at drug stores. It is relatively expensive but within reason. I recommend ULTA.
Jamilya C.
Richardson, TX
9 reviews
Love Ulta! You can find great deals and the best part is their Blow and BrowBars! It is awesome! Have been there several times and will keep using their services!!! They send you coupons almost every week, which so awesome to use!
Mikayla G.
Murfreesboro, TN
5 reviews
Ulta has great brands, and I love that they carry both inexpensive and upscale makeup brands. However, the shopping experience can be iffy for me. Some days I will get an employee who NEVER wants to help, and matches me with the wrong shades. Other days I will get awesome help. Hit or miss.
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us