Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,459 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23459)
Q&A (186)
Media (406)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Jennifer W.
5 reviews
I love that they sell the purple bottole of Pureology. My favorite shampoo and makes my hair so much softer. The conditioner is awesome. Smells like peppermint and feels wonderful.
Denise H.
Midland, TX
4 reviews
I buy perfume from ulta I love the variety of fragrances. One of my favorites is Versace bright crystals. The scent lasts a long time and smells wonderful
Ashli B.
Dallas, GA
5 reviews
Ulta is always one of my favorites. They have high end makeup & they have drug store makeup!!
Jessica D.
Houston, TX
10 reviews
Amazing products. Great prices. They always have coupons too. I really like the store as well.
Christian R.
Salinas, CA
8 reviews
I love ulta they have amazing customer service and i love their points reward system they keep me looking beautiful
Mackenzie A.
23 reviews
I purchased over $100 worth of makeup from Ulta and love all my products. The employee that was on the floor helped me match my colors for foundation and had very helpful tips and advice on products. It was a very pleasant shopping trip.
Mary M.
Yukon, OK
4 reviews
Ulta is the best place to find any beauty product you need! The workers are so great at helping you find the perfect product based on what you need that product to do for you.
Sam J.
36 reviews
I love this store. They always have everything I am looking for and they always have an amazing deal. Usually you can get a great tote for spending a little money on a certain brand, plus the carry NYX cosmetics which is my favorite. I would definitely become a member since they give you great deals, rewards points, and a free gift on your birthday.
Mallorie P.
Memphis, TN
265 reviews
I have to brag on this chain. I had a birthday a few weeks ago and they sent me a coupon for a free urban decay eyeshadow, no purchase necessary. It is a beautiful shade and was a $20 value for nothing!
Jennifer W.
Versailles, OH
4 reviews
Amazing selection! I like that they carry both high end brands and cheaper alternatives. The employees typically know which of the cheaper products are most similar to the more expensive ones. And the benefit brow bar is great, I get my brows shaped there about every 3 months
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us