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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 23,500 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23500)
Q&A (186)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Paige L.
Howey In The Hills, FL
8 reviews
Urban decays liner . I got it for Christmas and I haven't stopped using it since. Very creamy , glides on easy and dark which I love .
remi g.
alexandria, va
16 reviews
literally love all of ultas deals. I just wish they carried more brands :( customer service is adequate, I only give 5 stars because of price
Jo A.
Barnegat, NJ
45 reviews
Love Ulta's free gifts with purchase, and their free shipping with minimum purchase. They have a wide variety of products in a wide price range. Love their user-friendly website, and their stores. I can always find what I need, whether I am looking for hair care, philosophy products, cosmetics, fragrance. Great store!
Callie S.
3 reviews
I love Ulta products! I visit the store from time to time, not looking for anything specific, but just to browse. I always find something that I like in there. Everything that i purchase from Ulta is a great product and I have recommended it to many of my peers.
Samantha S.
West Chicago, IL
4 reviews
Everyone there is very nice and helpful. Their makeup is always on fleek and that makes me feel like they actual know someone about what they're working with.
Sarah W.
Garrettsville, OH
23 reviews
I recently purchased the Urban Decay Naked Smokey palette from Ulta Beauty and I absolutely love it. I find that all the Naked palettes have the highest quality eye shadows that you can not find anywhere else. They have great pigmentation and can be worn so many ways, such as for holidays or maybe a casual look. I also love the store Ulta because they have such a variety of products like Too Faced, Benefit, smash box, Anastasia, Becca, Urban Decay, and much much more. But not only do they have makeup products but they have a large variation of hair products, skincare, and everyday beauty items. This is the only place I get my beauty products and I refuse to go anywhere else.
Emily H.
Canton, GA
34 reviews
I love Ulta sooo much. The staff is always so helpful but not clingy like Sephora can be. I actually get my hair cut and brows done all the time here too and it is always a job well done I don't even mind it being pricey. Great selection, very organized and clean and I love shopping at Ulta.
Brittany M.
Centre, AL
4 reviews
Ulta is a great store for beginners to expert beauty lovers. The selection and price are the main reason I come back over and over again.
Sierra H.
Granbury, TX
66 reviews
My favorite place on earth!! The customer service I receive here is always top notch. I can also get all of my Beauty product needs taken care of!
Brandy C.
Windsor, VA
80 reviews
I order from ulta all the time! I love their rewards, their discounts, coupons, samples, return policy, and prices!
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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