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BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,447 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?456 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23447)
Q&A (186)
Media (406)
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  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Callie S.
3 reviews
I love Ulta products! I visit the store from time to time, not looking for anything specific, but just to browse. I always find something that I like in there. Everything that i purchase from Ulta is a great product and I have recommended it to many of my peers.
April F.
Le Claire , IA
20 reviews
Ulta has so many products to offer from hair color to makeup to hair tools. Some prices seem high but then others seem great when you find the sales! I like my hair straightener from Ulta... after atleast 5 years it is still working!
Sarah W.
Garrettsville, OH
23 reviews
I recently purchased the Urban Decay Naked Smokey palette from Ulta Beauty and I absolutely love it. I find that all the Naked palettes have the highest quality eye shadows that you can not find anywhere else. They have great pigmentation and can be worn so many ways, such as for holidays or maybe a casual look. I also love the store Ulta because they have such a variety of products like Too Faced, Benefit, smash box, Anastasia, Becca, Urban Decay, and much much more. But not only do they have makeup products but they have a large variation of hair products, skincare, and everyday beauty items. This is the only place I get my beauty products and I refuse to go anywhere else.
Fareeza A.
22 reviews
I love Ulta more than Sephora now because I can get high end and drug store products in one place! The employees aren't my favorite, but I know how to navigate around the store so that's ok.

I've recently realized I love the rewards system much more than Sephora. I just wish they carried more brands, like hourglass. If they did, I wouldn't go to Sephora anymore!
Brittany M.
Centre, AL
4 reviews
Ulta is a great store for beginners to expert beauty lovers. The selection and price are the main reason I come back over and over again.
Jennifer A.
Mcdonough, GA
71 reviews
My favorite beauty store I can go here if I want expensive stuff or cheap stuff
Brandy C.
Windsor, VA
80 reviews
I order from ulta all the time! I love their rewards, their discounts, coupons, samples, return policy, and prices!
Rocky T.
Flowery Br, GA
41 reviews
Love Ulta! Its a one stop shop for everything. Hair, nails, make-up, you name it! Plus, if you spend so much money in Ulta, they send you coupons or discounts on new items!
Amanda N.
Middlebury, VT
27 reviews
I love ulta. The staff is kind and friendly. At home Ulta is convenient but recently I have shopped online to get their quality products that just aren't available at drug stores. It is relatively expensive but within reason. I recommend ULTA.
Aleecea L.
Tuscaloosa, AL
14 reviews
While i prefer Sephora, Ulta is an equal counterpart. But what i love most about Ulta as opposed to Sephora is that they have the drugstore side, which is where i mainly buy my NYx products. I shop at Ulta as frequently as i can. And i definitely reccomend shopping there.
Yazemin S.
Arlington , TX
134 reviews
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Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
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Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
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Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

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