Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #2 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,278 Reviews

Top Questions See all 194 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23278)
Q&A (194)
Media (405)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Katie C.
Covington, LA
32 reviews
Badge Icon
Beauty Junkie Expert
Level 1
I love the selection of high end and moderately priced items available. I also like how knowledgeable their staff is.
Julie L.
Mountain View, CA
64 reviews
Like sephora but they carry nyx. Definitely not as much high end product as sephora. They have great sales.
Vyanca M.
Coconut Creek, FL
18 reviews
Badge Icon
Beauty Junkie Expert
Level 3
Honestly, I'm terrified and overwhelmed to go into beauty stores i.e. Sephora and Ulta because I have no idea what I'm doing or what I'm looking for but Ulta has everything immaculately organized and sectioned off and labeled perfectly. Prices are great and associates are usually very approachable and helpful!
Krystal R.
8 reviews
I love how they go from having drugstore brand makeup to the higher end makeup! It's amazing that they sell ALL kinds of beauty products as well. I remember going in with a friend looking for one of those light up mirrors and the associate that helped us was AMAZING.
Laura B.
Bivins, TX
7 reviews
Ulta has a lot to choose from. It's more of a high end beauty store. My daughter really enjoys shopping in this store for her makeup.
Heather W.
179 reviews
Badge Icon
Beauty Junkie Expert
Level 4
My all time favorite beauty store. I love this store. I go there multiple times a month. The Price point is very reasonable. I would recommend.
Destiny D.
Asher, OK
79 reviews
I love the variety of products they have but I do not like the prices. Quite a bit of the stuff you can get at other places for way cheaper. Also the closest one near me is 30 miles away. Not the biggest fan all together but I like that they have a variety and you can try the products.
Danette P.
Lodi, CA
10 reviews
If your in Ulta try the Tape shape concealer by Tarte. Its truely amazing concealer. Ulta usually has it in store, If not try online.
Cynthia H.
Uniontown, OH
154 reviews
Badge Icon
Beauty Junkie Expert
Level 3
I love Ulta. I think their brand selection is really nice on top of the fact that they have make up, skincare, hair care, their own salon. They have it all in my opinion. Their rewards system is really, really great as well!
Heather J.
91 reviews
I love the selection and variety from high end to drug store brands. It's a one stop shop
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us