Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #2 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,343 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23343)
Q&A (195)
Media (405)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Brittany M.
Centre, AL
4 reviews
Ulta is a great store for beginners to expert beauty lovers. The selection and price are the main reason I come back over and over again.
Rachel C.
19 reviews
I love Ulta! They carry so many products and their points system is awesome! This is my go to store for makeup products:)
Brandy C.
Windsor, VA
80 reviews
Badge Icon
Beauty Junkie Expert
Level 2
I order from ulta all the time! I love their rewards, their discounts, coupons, samples, return policy, and prices!
Mercedes E.
Johnstown, OH
32 reviews
Badge Icon
Beauty Junkie Expert
Level 1
I love this place when it comes to sales and how much things are. I really enjoy the layout of the store and how everyone comes up to you and makes sure your ok but there eyebrow bar is the fantastic.
Amanda N.
Middlebury, VT
27 reviews
I love ulta. The staff is kind and friendly. At home Ulta is convenient but recently I have shopped online to get their quality products that just aren't available at drug stores. It is relatively expensive but within reason. I recommend ULTA.
Elisa M.
16 reviews
Badge Icon
Beauty Junkie Expert
Level 1
I love that ultra has a wide variety of selections from drug store to high end makeup. My ulta even has a hair salon. They have hair styling tools as well.
Jamilya C.
Richardson, TX
9 reviews
Love Ulta! You can find great deals and the best part is their Blow and BrowBars! It is awesome! Have been there several times and will keep using their services!!! They send you coupons almost every week, which so awesome to use!
Evelyn Z.
Simpsonville, SC
83 reviews
Badge Icon
Beauty Junkie Expert
Level 3
Perfect balance between drugstore and high end brands and they se always having amazing sales. They're reward program us by far the best one out there
Mikayla G.
Murfreesboro, TN
5 reviews
Ulta has great brands, and I love that they carry both inexpensive and upscale makeup brands. However, the shopping experience can be iffy for me. Some days I will get an employee who NEVER wants to help, and matches me with the wrong shades. Other days I will get awesome help. Hit or miss.
Kelli T.
Denham Springs, LA
2 reviews
Love love love ulta! I could go to this store everyday and never get tired of it. I also love the brow. At.
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us