Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #2 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.65 / 5 based on 23,320 Reviews

Top Questions See all 195 Q&A

  • Which store is better to buy makeup Ulta or Sephora?455 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23320)
Q&A (195)
Media (405)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Ashley W.
Greensboro, NC
37 reviews
Badge Icon
Beauty Junkie Expert
Level 1
A great store with a great selection! I love going here because you can literally find anything you need for your beauty needs! They also feature an in-store salon :)
Alicia G.
11 reviews
Badge Icon
Beauty Junkie Expert
Level 1
I went to Ulta for the first time black Friday shopping it was a nice store very big and clean, it was a little hectic it being black Friday and all. Found some good deals though and probably spent more than I should have. I will definitely return it is one of my go to makeup/product stores!
Ulta has everything from drugstore makeup products to high end so it fits everyone's budget.
Ashley H.
Kingsport, TN
3 reviews
I love the way the store is sectioned. I love the bathing products area with the Dr.Teals bubble bath, etc. I also love the hair products that are available. When I have the money I will go there for makeup but otherwise I go there for other beauty supplies.
Soila F.
336 reviews
Badge Icon
Beauty Junkie Expert
Level 4
I've used the ulta primer and I love it, doesn't dry out my skin. It's a great primer that I can actually afford.
Chatelly J.
Lancaster, TX
6 reviews
Love the NYX products at Ulta and they after have a sell on them...become a member and get points with every purchase
Faith W.
118 reviews
Badge Icon
Beauty Junkie Expert
Level 2
Just got nail polish here! Fantastic store that has everything I need to get ready for the day
Dana B.
Denver, CO
8 reviews
Ulta is a fun place to shop around for various beauty products. I love walking into the store and being able to see all the brands I love so I can compare quality and prices. I do not find the employees to be as knowledgeable as other, more specific, beauty supply places, but always enjoy my shopping experiences there.
Tracy I.
Robinson, IL
60 reviews
Badge Icon
Beauty Junkie Expert
Level 2
I love going into Ulta and trying all the new products. It so great to be able to try new makeup shades on your own skin before purchasing. I have never been disappointed when shopping at Ulta.
Gabriela P.
Homestead, FL
102 reviews
I usually buy Paul Mitchell's hair conditioning here. It works wonders on my curly hair. It tames my curly and doesnt let it frizz. Living in florida you need a good antifrizz hair product to ensure a good hairstyle/hair day. Definitely recomment Paul Mitchell's conditioner
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us