Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.



BY ULTA #1 in Cosmetics & Beauty Stores

4.6 out of 5 stars
  • 5 Stars73%
  • 4 Stars21%
  • 3 Stars5%
  • 2 Stars1%
  • 1 Star0%
4.66 / 5 based on 23,484 Reviews

Top Questions See all 186 Q&A

  • Which store is better to buy makeup Ulta or Sephora?457 Answers
  • I have debated about going to Ulta. I have never been in any type...6 Answers
  • Does any other girl get a big sense of excitement and joy as soon...34 Answers
Reviews (23484)
Q&A (186)
Media (406)
Leave a Review
  • "I love that I can go to the drugstore brand items for things im not to picky about like my foundations and mascaras and lip products but I also love that I can get my high end skin care , blushes, and eye shadow palettes I can spend hours here " in 241 reviews
  • "LOVE LOVE LOVE this store, could stay forever and they have a great rewards program where I got the Naked 3 palette for around $20 after using my reward points. " in 93 reviews
  • "I will say that's one thing I think ULTA needs to improve on, is to have the employees have more knowledge of the lower end beauty products." in 93 reviews
  • "This store has wide range of products, from makeup you would find at the drug store.. to what you would pay good money for." in 90 reviews
  • "Loveee this store there is so many makeup brands and products to choose from and they have lots of hair products and nail items too!" in 68 reviews
Kathy O.
Jesse, WV
20 reviews
Ulta is like a toy store for me, as it has so many products I want to try , I enjoy going in and shopping and browsing , looking for new products.
Jackie J.
Churubusco, IN
27 reviews
I love Ulta brushes. They are great for beginners to professionals for applying makeup flawlessly.
Mandy P.
Dewitt , VA
230 reviews
LOOVEE LOVEE LOVEE this store. They carry all the major luxury makeup brands and some cheaper options to plus they always have active coupons and coupon codes plus sales( buy one get one is one of my personal favorites especially for nyx) Def a must go to for any makeup junkie.
Wichita, KS
60 reviews
Love Ulta. I love that it is right around the corner from where I live. I love that I can find high quality products as well as average quality products (but better than drug store) in one pleace
Megan B.
125 reviews
NYX micro brow pencil is the BEST and it's so affordable. I use the color taupe and it's the perfect brow color for me. It keeps my brows flawless and I can't go with out this product.
Bailee H.
Dallas, TX
37 reviews
Ulta is great for drugstore products, I love the coupons they have each month too. Every little bit helps!
toni M.
Augusta, GA
3 reviews
Love this store!! They have a very Large choice of beauty products and their rewards program is Great...I've gotten free make up and hair products!!
Jocelyn G.
Stephenville, TX
65 reviews
I Absolutely LOVE Ulta! They Have A Variety Of Products From Skin Care, To Hair Products, To Makeup Products. Their Products Are Definitely Good Quality Can Are Both Affordable And Expensive. I Would Definitely Refer My Friends And Family To This Store Because There Is Something There For Everyone.
Andrew J.
Minneapolis, MN
2 reviews
My wifey loves to shop there and the employees there are always super helpful when I am looking for specific products or new products to fit my needs. I shop at the Maple Grove and C. Rapids location mainly. I would recommend this store to others!
Madeline P.
24 reviews
Ulta is amazing for those who are interested in both inexpensive and high end makeup. Ulta has something for everyone, from makeup to skin care to hair cair to tools and brushes, to other beauty essentials.
Yazemin S.
Arlington , TX
134 reviews
Badge Icon
Beauty Junkie Expert
Level 4
Which store is better to buy makeup Ulta or Sephora?
Jessica H.
The Village, OK
260 reviews
Badge Icon
Beauty Junkie Expert
Level 4
What's your experience been like with customer service at Ulta? Good, bad?
Chelsey C.
Green Bay, WI
34 reviews
Does any other girl get a big sense of excitement and joy as soon as they walk into Ulta? I always leave so happy and I never regret anything I buy!
Marie T.
Avondale, LA
229 reviews
Badge Icon
Beauty Junkie Expert
Level 5
What's your favorite makeup brand(s) from Ulta?
Lynnsay B.
Pekin, IN
52 reviews
Never been there. Do they have samples, are they worth it And is it better than sephora?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us